On the City:one challenge platform: we love it, it’s a brilliant way to bring the best from across the world to Detroit, and co-create solutions that will make the area meet the needs of a diverse range of users.
As you point out the StreetBuilder platform shares the spirit of the contest - we believe through co-creation we can deliver high quality changes that improve the lives of users. That’s why we think this is a great match for our app! However, co-creation is very difficult to achieve to deliver technically impactful results in transport planning, like changes to traffic circulation, public transit routes etc. Changes like this will be a)crucial to improving the station area and b) slightly contentious with the public and businesses in the affected area. Meaningful, early engagement, and deep co-creation, where co-creators are provided with the opportunity to discuss technical information, is proven to increase the quality of final schemes. The only way you can achieve this currently is through community-led design workshops. Our platform provides this and allows users to deliberate, simulating the benefits of face to face workshops.
Looking through the proposed projects on this platform, there are some bold specific transport planning projects (the roundabout redesign, the green corridor). These are fantastic concepts, and we’d love to see them happen, however these are not co-created with residents/businesses in the impact area - and those are the stakeholders who will be most affected and should be involved in the co-creation process from the start. Transport planning is also much more effective with an area-based approach - for technical reasons, and to get buy in from residents/businesses in particular. General crowdsourcing platforms including this one don’t cater for this. It’s because the planning process is complicated. StreetBuilder overcomes this at scale.
How we reach out to people to use the platform: You may be thinking - well we did reach out to residents/businesses in the area to get involved in City:one! We know from our previous projects that targeted outreach messaging is critical to success. In the UK only 3% people engage in strategic consultations - because the questions are so big and most people just don’t have the time if it doesn’t have a direct impact on their daily lives. Framing the StreetBuilder consultation as Changes to Traffic in the area will motivate a lot more locals to get involved, because it has an immediate impact. It’s also incredibly easy for visitors to the site to actively participate rather than view passively. Our recent project in London reached one of the highest rates of participation in any consultation in that district, tripling previous digital engagement rates! Apart from the outreach channels we list in the “Describe how you would pilot your idea” question, we would integrate with the City:One comms plan as well.