Hi MaCie' Moore thanks for the response! Regarding the objective, I think we are a hybrid between promoting fitness and promoting active commutes. We do have plans to add cycling (in fact we used to have it but removed it due to the difficulty in verifying whether a user is actually cycling. We are working on advanced activity detection systems to bring it back).
Regarding incentives, we have a system where we pay out 50% of what we bring through in-app purchases and advertisements. Of course, the current system does not allow for everyone to get paid and rewards only go to the top users along with some random rewards. It's not perfect and we would love to pay everyone but that is obviously a hard nut to crack.
Our goal to increase incentives for phase 2 is to create a pay per check-in system that is based on driving local traffic to local businesses. For instance a local business could pay to add exclusive offers on our app. In return, we would create a "local offers" tab in our app. Users would get cash for checking in and redeeming an offer. This would allow local businesses to drive foot traffic into their businesses and we would track engagement through a "check-in" and "redemption" system. I believe this "pay per visit" model is the best way to raise money for larger sustained incentives in the future.
I'm open to hearing any ideas you and the community have to help raise incentive dollars because the more we can pay out the more we can change commute behavior.
Thanks for the good questions. We would work with city planners to find the most congested routes and the best alternatives for those routes. We can either offer more incentives for taking that alternative route, or offer no incentives if they deviate from the suggested route. This is one of the things we would need to work out with city TDM experts. Eventually through artificial intelligence and machine learning, the system could learn the optimal incentive for the right place and time to keep traffic flowing smoothly.