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Active Art Allegheny: Using art to encourage active transportation

A campaign that uses public art to increase confidence and awareness of Pittsburgh walkways, buses, and streets.

Photo of Bryanna McDaniel
7 21

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Active Art Allegheny will develop a public art campaign that will encourage residents in a piloted community (to be identified) to use active transportation modes like biking and public transit. This project is inspired by Austin’s creative crosswalks and St. Louis’s traffic safety messaging programs. 

By creating artistic, educational, and welcoming transit routes throughout Pittsburgh, we hope to positively impact residents’ perception of the city’s transportation system. Specific messaging will improve transparency and utilization and increase community participation and pride by including artwork by local artists. This project offers potential to revitalize buses and bus stops to feature public transit information that is transparent, culturally appropriate, inclusive, and fun. Sidewalk artwork, will have messages such as “Look up, cross safely” and “There’s a trail nearby, check it out!”

By utilizing art to disseminate information like public service announcements describing how to use public transportation, and ways to use biking and/or walking to get where they need to go, transportation information will be more accessible and intriguing.

Describe who will use your solution (1,000 characters)

It is with high hopes that anyone living in or visiting the targeted community will be able to use this solution and take part in campaign. With announcements and posters placed strategically throughout the city, walkers, bikers, and pedestrians will have the chance to benefit from this campaign. Once the pilot is successful, it can be expanded throughout Pittsburgh.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Tell us about your team or organization (500 characters)

The Traffic Safety Education Project (TSEP) is a program that aims to reduce local injuries and deaths from through the use of proven safety countermeasures and education. The program also partners with other Safety-related programs and organizations throughout Allegheny County. Program URL:
 https://www.alleghenycounty.us/Health-Department/Programs/Special-Initiatives/Traffic-Safety/Traffic-Safety.aspx

Size of your team or organization

  • 2-10

Funding Request

  • $75,000

Describe how you would pilot your idea (1000 characters)

The TSEP program partners with over a dozen organizations who focus heavily on education and advocacy. Connections with the general public and public leaders have been formed as well as those with outside educational institutions.
Since artists and public input would be considered on a voluntary basis this would not be a major concern. Challenge funding will be directed to materials and implementation of the project. If possible, small scholarships will be provided to high-school students who participate.
Lastly, this project will hopefully increase the number of pedestrians and bus and bike riders which would then have a positive impact on local businesses. It is our hope that outside organizations and governments would invest in these activities once we have collected all data.

Describe how you would measure the success of your pilot (1000 characters)

Overall awareness of Pittsburgh routes, transportation concepts, and the impact of the campaign can be measured through feedback from surveys.
Long-term success of program will be measured through the collection of data: identifying the number of pedestrian, bike, and vehicle incidents and comparing this to prior years.

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Photo of Diana Avart
Team

Hi Bryanna,

Congrats on being a Semi-Finalist! Don't forget to continue using the Share buttons found at the end of the post as you make updates during the Refine phase. This will encourage the community to continue to vote and engage with your submission, helping reviewers to get an understanding of which ideas have the greatest public support and also prompting you to consider different aspects of your proposal in new ways.

- Diana, Facilitator

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