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Universal Transfer Pass

I am contributing the business analysis of this idea

Photo of Marc Rosenberg
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Imagine Alicia, a surgical facility cleaner late by two hours to her hospital job because of poor public transit options and expensive alternatives. Her colleague Richard, after a 12-hour shift is asked to fill-in. Meanwhile, the surgeon, anesthesiologist, and patient are all waiting for the surgery room to be ready. This equates to money loss and reputation loss for the hospital. 

I am Universal Transfer Pass, a $10/day employer solution that allows employees to use any type of transportation to get work, from buses to scooters to ride sharing apps.  

Now Alicia, with the help of Universal Transfer Pass can get in her Uber with time to spare. As for Richard, he takes a nearby bike share for a few dollars and pockets any money he has left over on his pass into his paycheck on Friday. 

Describe who will use your solution (1,000 characters)

Any type of employee can use this pass and I envision companies giving this solution to their low-income/entry level employees to help them get to work on time and reliably.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Tell us about your team or organization (500 characters)

I am not a team. I completed this project as part of a project at a Mobiliti/MAYA Design workshop.

Size of your team or organization

  • I am submitting as an individual

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

I plan to use the funding to support a pilot with a hospital, construction company, or any firm that loses money because their employees do not have reliable transportation. Ideally, there would be a three month pilot to measure the cost savings of having employees on time and present. The business itself can be turned into a consulting firm based on the partnerships obtained and analytical approach developed, assuming the pilot is successful.

Describe how you would measure the success of your pilot (1000 characters)

Success of this pilot is active users to cost savings actualized over a minimum of 60 days. Using KPI's such as operation flow or project advancement and applying before and after analysis, this idea can be validated for little cash and ROI calculations.


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Photo of Mitch Turck

Good stuff Marc Rosenberg and squad! It's worth noting that the user story Marc laid out here is based on real mobility issues expressed by the local residents he and his team worked with during the Mobiliti human-centered design workshop in Pittsburgh.

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