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Squire: Wi-fi Enabled, Comfortable Point to Point Commuter Transit

Below is our proposal to bring a significantly improved commuting solution to Pittsburgh and its suburbs.

Photo of Matt Beck
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Squire provides wi-fi enabled, flexible commuter transit from suburbs to downtown, suburb to suburb, and public transit to employer locations. We leverage existing private fleets and infrastructure to improve commuting experiences giving people back their productive time, reducing congestion, and eliminating environmental impact. Riders are able to book seats and buy tickets in advance, as well as track shuttles, load boarding passes, and view upcoming rides in our mobile app.

Describe who will use your solution (1,000 characters)

Our typical riders are ordinary commuters, and employers whose office locations make using public transit for the full commute difficult or impractical. We operate out of local park and ride locations according to set route times delivering riders at or near their office locations. Our operations qualify riders for commuter tax benefits greatly reducing their costs of commuting. Additionally, our service is built to solve different challenges throughout the day. During rush hour in the morning and evening we provide transit for work/home bound commuters. During the day and overnight we can re-deploy our services to extend/assist public transit services, aid in healthcare patient mobility, provide shuttling for students, or simply join already existing transportation network companies.

Describe your solution's stage of development

  • Pilot - you have implemented your solution in a real-world scenario

Tell us about your team or organization (500 characters)

Our team is made up of four leaders: Matt, a Kellogg Business School grad and Google digital marketer; Jeff, an operations and regulatory specialist; Allie, a Social Media and PR guru; Ricky, a full stack developer at Fanatics. Our website is: www.SquireService.com.

Size of your team or organization

  • 2-10

Funding Request

  • $50,000

Describe how you would pilot your idea (1000 characters)

Our routes are crowd-sourced allowing local communities to decide where they should launch, and where those routes should go. Because we work with existing infrastructure we are able to scale quickly, with low capacity requirements needed to add new routes/locations. Our routes provide local economic opportunity, typically working with local companies, adding new driving employment jobs, and saving riders significant amounts of money. We are able to launch and expand our service very cost-effectively as evidenced by our initial launch in Chicago. We were able to market our service, garner media coverage in the Chicago Tribune and NBC news, and put service on the road for under $20K as a bootstrapped start-up. Riders pay per ride, with decreasing prices as their frequency of riding increases. Our pricing is set to ensure breakeven at a reasonable rider capacity, enabling us to be cash flow positive on a daily basis.

Describe how you would measure the success of your pilot (1000 characters)

Our success exists on a route by route basis, grounded in ridership and trajectory towards hitting a breakeven/cash positive route. No route is reliant on any other to exist, though as routes are added a network effort would enable us to provide additional service to areas. Our approach to expansion takes a number of factors into account. Leveraging publicly available data we identify top departure and destination locations (like commuting population, daily distance traveled, access to public transit). We then survey potential new locations to allow prospective customers to decide where we should bring our service to next. In the Chicago area we have generated support from local governments, individual riders, and employers to help determine where expansion can be most beneficial.

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Photo of Aaron Soth-Evans
Team

Hi Matt,

This is cool and an important aspect of reducing traffic congestion. I think that we could potentially send riders your way and pay their fare through our Paidtogo app (coming in two weeks). Initially we will be incentivizing active commutes, but we are working on functionality to allow carpooling (vanpooling) as well. Essentially the per trip rate for users could be paid by sponsors (either private employers or public advertisers) in exchange for advertising in app. You can read our proposal here or go to paidtogo.com and learn more about what we are building. Interested to hear your thoughts on how we could increase value by working together.

Thanks

Aaron

Photo of Matt Beck
Team

Hi Aaron,

Thanks for reaching out, and I appreciate you push to make people more active and live healthier lifestyles. I do see how we could have complementary businesses from both an individual rider as well as private employer standpoint. Being that both services foster personal well being allowing people to earn and in one service and redeem in the other makes an enticing option. Also, for private employers each service has its merits on its own, however as complimentary they could potentially add more robustness to a wellness program.

Matt

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