Recent statistics show that two-thirds of the population will live in cities by 2050. 54 percent of the world’s population lives in urban areas, a proportion that is expected to increase to an additional 2.5 billion people crowding into metro areas. That’s a lot of people that need to move around, meaning there will be increasing amounts of automobile traffic, as well as a need to better manage growing demand for infrastructure. Parking is one part of the challenge, with a need to help drivers to quickly get to available spots, thereby alleviating potential congestion on streets.
PathToPark fights one of the main stress factors of daily life: parking in the city. Drivers go around in circles for hours in saturated areas, to find that ONE free spot. This mobile app solution addresses that demand, predicting zones where drivers are more likely to find parking and reserving off-street spots in real-time. The tool was developed for the benefit of urban motorists so that we can all appreciate our experience of “city living” even more.
The app uses state-of-the-art predictive algorithms that process millions of transactions, history and trends coming from parking meters every day. This data is combined with geographical information in a ‘big data’ environment to develop and refine predictive models that put drivers in the right place at the right time. The app offers guidance to both on and off-street parking. If parking is congested on the street, the app suggests off-street parking in a lot or garage as a better alternative.
As a complement to real-time guidance, the PathToPark app offers a parking reservation component which is key to helping ease congestion on the streets. If motorists know where they will park before they leave their homes, there will be less circling in search of parking.
A key aspect of our solution is in the belief that the City itself should organize the platform so that City-owned and privately-owned parking facilities are represented on the app. The app would be branded with the City’s Parking Authority logos, colors, etc, and private operators would need the Parking Authority’s approval to join the application.
Why is this important? Because it gives the Parking Authority a way to help manage traffic congestion throughout the entire town and provide better communication about parking fees at each facility. This is especially important during large events such as baseball games, football games, and concerts.
To make a reservation, motorists simply open the app to search for and compare real-time parking prices and locations. Upon purchase, motorists will receive a confirmation by email that will serve to guarantee entry to their selected location and provide additional details on how to use the service. Space will be set aside at the selected parking location to ensure that parking is guaranteed and hassle-free, even if the lot or garage otherwise reaches capacity.