Paidtogo can help to reduce traffic congestion and pollution while incentivizing exercise. Paidtogo allows users to track their alternative transportation commutes and earn cash and rewards from sponsors. Sponsors can be local or national advertisers, private employers and/or non-profit organizations. Users can join multiple public and private pools for stacked incentives. Public pools are open to anyone in the geographic radius and funds will come from local business sponsors and private donations. Private pools are invite only and have a single sponsor such as an employer. Users will also be added to the Paidtogo National Pool by default and that pool will be funded by national sponsors and donations.
Payments are not guaranteed and are made based on leaderboard position, funds available and random giveaways. We have advanced fraud detection algorithms in place to make sure users are walking and biking and not driving a vehicle. Sponsors have access to a website dashboard to manage their pools and ad campaigns. With the challenge funds we will be adding public transportation and carpool tracking and incentives to our list of commute types. We will also be adding multi-modal trip planning based on Pittsburgh public transportation data. For phase 2 we will add artificial intelligence and machine learning to our platform to better understand commuter behavior and make ads more relevant for sponsors and users. Our goal is to make this program a win-win for commuters, sponsors and communities by creating value for everyone involved.