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LaneSpotter: Mapping & navigation created for cyclists by cyclists, with a focus on safety.

Cyclists use LaneSpotter create the safest routes using our community-sourced bike maps, street-level safety ratings and real-time alerts.

Photo of Lynsie Campbell
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LaneSpotter's mission: make riding a bike safer, easier and more fun for EVERYONE. We help cyclists find the safest, most ideal bike routes possible. Through our iOS and Android app, people on bikes have access to:

City Bike Maps: We work with cities around the country to access the GIS files that contain their bike infrastructure. We then take that data and add it to our app so cyclists can quickly and easily find all of the nearby bike lanes, trails and shared lanes.

Safety Maps: With the help of local cyclists, LaneSpotter creates comprehensive Bike Safety Maps that provide street-level safety ratings on roads across cities. Safety Ratings are: Very Safe, Safe, Average, Use Caution and Avoid. Cyclists rate the roads they travel to help others make smart decisions about the best ways to travel from Point A to Point B. Once we have critical mass of safety ratings in a city, we create routes that optimize for bike infrastructure and safety.

Alerts: Cyclists can drop pins on the map to alert each other of things like large potholes, dangerous intersections and bike lane closures. Our goal is to tie this into city 311 systems so that we can get the issues resolved.

Describe who will use your solution (1,000 characters)

LaneSpotter can be used by anyone who is navigation a city outside of a car. It's currently being used primarily by cyclists, but the maps and navigation can be used by people on scooters, skateboards, and one wheels as well.

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Tell us about your team or organization (500 characters)

Lynsie Campbell is the Founder and CEO of LaneSpotter. She's an experienced entrepreneur, digital marketing expert, sales executive, analytics addict, animal lover and bike commuter. Prior to LaneSpotter, Lynsie was the Founder and President of ShowClix, a full-service event ticketing company. She grew ShowClix to $5M in revenue and 50 employees. The company was acquired in 2017 by Providence Private Equity.

Size of your team or organization

  • 2-10

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

With this funding, the LaneSpotter team would scale the platform to include additional cities across North America, add features that make riding a bike safer and easier and build dashboards that would help bike advocacy groups, cities and urban planners understand how people are navigating cities by bike and scooter.

Describe how you would measure the success of your pilot (1000 characters)

Success would be measured through successful launch and adoption in a variety of different cities in the United States and beyond.


Join the conversation:

Photo of Diana Avart

Hi Lynsie Campbell ,

It sounds like you have really thought this idea through on a national level! I would love to hear any additional details regarding how you would incentivize local people to submit ratings and also if you have considered any partnerships with local bike organizations and groups in Pittsburgh to promote a successful pilot here.

- Diana, Facilitator

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