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G-Glass loves Pittsburgh

Replacing old dark glass facades throughout the urban core, G-Glass will allow activated media display to communicate with the community.

Photo of Rachel Lee
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G-SMATT America is the exclusive creator and provider of G-Glass – the unique innovative media glass solution, combining for the first time ever, construction-grade facade or interior glass, full transparency, AND LED media and light display.  Not bar lights, not interior metal attached light, but fully embedded construction glass units - the only cost operationally moving forward is standard window cleaning costs. 

We are a design solution technology. G-SMATT America stands for Glass Smart Media Architectural Transparent Technology. You get all of it in one construction grade glass facade material.  The micro LED patented technology leaves us as the only producer in the world who has the experience (in over 60 buildings worldwide) as well as the financial credibility (traded on the Korean stock exchange) to leave you with complete comfort that this is the highest quality technology to provide both full transparency for inside tenants and full media for your projects for the community outside. Architectural glass by day, activation and community by night.

We are an environmental solution technology. Besides opening design possibilities never seen before in the US, the material is more sustainable (lower heat, lower energy, less annual disposal) than any LED lighting/LED screen options, and yet allows natural light in for WELL, no obstruction of views. G-Glass pixels are further apart, appear more holographic, and generate a tiny fraction of the light pollution at the shocking levels of current LED products. In fact, the color black is actually when the pixels are off.

We want to be YOUR solution technology! What we hear repeatedly is the need for better communication between agencies, cities, counties, and their communities. Glass buildings are the most unused high density urban SF in cities. G-Glass allows transforming a simple glass architectural building into a communication tool, light, and art for everyone to enjoy with equal access. With one investment by a building owner, the traffic, wayfinding, and quality of life can improve across the entire core - particularly when there are special events, unexpected disruptions, and hopefully never used but when there are emergencies.

Describe who will use your solution (1,000 characters)

Any person who is lost, is not familiar with how transportation works, or simply wants to spend less time getting somewhere and more time simply being with someone or producing for their jobs. Rather than wait outside impatiently due to delays, I could see from a block away that it is delayed by reading a glass facade on my route, and then swing by to get that birthday present I was going to be late for. It's behavioral weather protection, customer service management, and real-time quality of life experience by simply communicating real time on surfaces that are already available to display. Just replacing 6 panels can make a difference. Building owners can cover the cost by using the space for technological art sponsored by tenants or businesses, and also by avoiding long approval times for the G-Glass retrofit. We can help cities create policies now for this new technology. Expedited approvals should require owners to give certain hours a week or month to city communication needs

Describe your solution's stage of development

  • Fully Scaled - you have already scaled your solution and are exploring new use cases

Tell us about your team or organization (500 characters) One clarification is that as a consultant, I am their acting COO/Director of Business Development. G-SMATT America is the distributor to US for G-SMATT Global. I have the most US based experience with cities and real estate developers/owners, and this is why this solution comes as a fully funded option based on what I've solved for in the past.

Size of your team or organization

  • 11-50

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

For the pilot, we would install double-decker shipping containers throughout the city in front of the buildings that have ownership who can commit to permanent installation if certain benchmarks are met. The $100K funds would go to the fabrication of shipping container frames, equipment rental, freight, installation, and software routing content for the City (net zero funding requirement). Once the community, building owners, and the City observe the meaningful and financial benefit of G-Glass, the building owners would go through a quoting process with us to estimate the final cost of permanent installation (we would credit back the rental cost of the pilot G-Glass), and we would also work with the City to create acceptable policy and approval for such submittals. Building owners get great technology, and the City gets communication tools that can be integrated with other technologies as well. Going forward, building owners will subsidize their return with tech art sponsorship sales.

Describe how you would measure the success of your pilot (1000 characters)

We would measure success based on actual to budget financial reconciliation after the project. Data collection on statistics before and after, and direct community feedback and testimony, which we can use on social media with the City, promoting how technology transformed Pittsburgh into the "easiest city to navigate." No other city has rolled out a program like this, so for everyone we are discussing with, this would be a national case study.


Join the conversation:

Photo of Diana Avart

Hi Rachel,

Thanks so much for submitting this idea! I think this could be a creative way to engage local artists in a very futuristic form of public art. I am curious if there would be any overarching curation planned though. Without this I fear that business owners would use them for more advertisements (more like storefront windows or billboards) instead of resources for information.

- Diana, Facilitator

Photo of Rachel Lee

That’s a valid and great question. What we have found in other cities is that we are made for daytime (off) glass and nighttime activation, which means advertising is not our best use in the traditional sense. It is what funds the project though. So where everyone wins is “technological art” - highly recommended to use local artists, even adding motion to traditional paint art - with a sponsorship by businesses and owners. The next gen doesn’t like to be advertised to - who does? They want to participate in community and discussion and be present. Not being bombarded with LED bright ads all day long but rather when we are off work, with friends, family or our dogs - give us info, communication and art! So let’s get everyone off our phones and looking up and start meeting our neighbors! The best way finding experience is a human smile, right?

Photo of Rachel Lee

Diana Avart Wanted to also share a link of how we tried to reimagine unused glass buildings for the community:

Photo of Diana Avart

Thanks, the visual is very helpful!