Transportation companies and municipal transportation agencies are investing billions and billions of dollars globally towards offering better mobility solutions, without having proper ways to quantify the problems and the impact of these solutions. Without this understanding, cities are having trouble driving adoption of new solutions, diminishing the final impact.
We are doing things differently, by creating a standardized way of measuring commuting routes using our Commuter Score. Just as FICO's standardization of credit scoring enabled billions of dollars in financial decisions, the Commutifi Commuter Score empowers organizations to make smarter data-driven decisions on how their employees get to and from work every day. With this relative baseline, companies and governments better understand the current transportation ecosystem and create targeted mobility solutions, incentives and subsidies that can drive positive changes on commuters.
Our platform combines data points in ways never done before to generate a complete understanding of the transportation ecosystem. We use demographic and behavioral data from commuters via a 3 minute survey, commuting routes, integration with transportation providers (rideshare, carpool, shuttles, public transit, connected cars, etc.), cities’ infrastructure and open data (parking, streets, etc.). In other words, we aren’t simply looking at the infrastructure and services that are provided, but we look at how commuters currently interact with these assets. This allows us to generate standardized score to accurately represent a commute and its efficiency. Once the initial score is calculated, commuters are given personalized recommendations on how to save time, money, and carbon to improve their Score. Efficiency is the priority, which is why these recommendations are mode- and provider- agonistic.
In the end, by focusing on the data, we empower individuals and organizations to create more efficient programs, multiplying the impact of new investments in the ecosystem.
We are proud to be validated by Rocky Mountain Institute in a recently published white paper titled Mapping Incentives to Change: How Commutifi's Commuter Score Can Influence Sustainable Commuting. A PDF of the paper can be found attached below.