I love biking to work, except for the 5-8 min uphill stretch on my way back home. Every evening I see the bikers on that route agonizing to themselves (including me) over all the effort & pain of that hill, in what is otherwise a very pleasant part of our day.
Biking is the best urban mobility solution for the 10-35 min commute and yet only 2% of daily commuters bike to work. Our research reveals an addressable market >5M riders in the top 10 bike-friendly cities in the U.S who would bike to work everyday if key barriers of effort and safety were addressed.
We realize that the solution to this problem has to be nuanced and should apply to the widest possible demographic of urban commuters. The solution must be portable and lightweight so it can be easily detached after every use and taken along so it can’t be stolen, modular and inexpensive so a person who doesn’t own a bike or has a complicated inter-modal commute can bring it along to use it on shared bikes; or just rent it from a vending machine.