Improve bus visibility
Paint buses black and gold, and keep the LED message sign simple and clear
The city colors of Dresden, Germany are also black and gold, and their buses and trams are painted to match. This makes it easy to see an approaching bus, and adds a splash of bright color. We could do the same, incorporating some local design features too. (Berlin's buses and trains are also yellow, though their colors are not black and gold)
The overhead LED signs that tell you what route the bus is on should also display ONLY the route information for clarity, NOT any holiday greetings or information not related to your bus trip. It's also time to retire the PAY ENTER message 18 months after this fare policy was implemented.