Transportation companies and municipal transportation agencies are investing billions and billions of dollars globally towards offering better mobility solutions, without having proper ways to quantify the problems and the impact of these solutions. Without this understanding, cities are having trouble driving adoption of new solutions, diminishing the final impact.
We are doing things differently, by creating a standardized way of measuring commuting routes using our Commuter Score. Like a FICA score does for credit and a SAT for education, this score allows individuals, companies and governments to have a relative baseline on which to understand the current transportation ecosystem and create targeted mobility solutions, incentives and subsidies that can drive positive changes on commuters.
Commuters take a 3 minute survey that gathers data on their individual commute and behavioral profile. The score is calculated by comparing the current commuting habits and comparing their efficiency relative to the mobility options available to that specific commute. For example, if an individual lives on a bus line but drives a single occupancy vehicle to work, they will receive a lower score than someone who does not live on a bus line and drives. Once the initial score is calculated, commuters are given personalized recommendations on how to improve their Score by mode shifting. Efficiency is the priority, which is why these recommendations are mode- and provider- agonistic.
In the end, by focusing on the data, we empower individuals and organizations to create more efficient programs, multiplying the impact of new investments in the ecosystem.