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Urbanite, transportation made simple.

I have redesigned the existing application used by the FDOT, focused on providing the public with an easier way to plan their daily commute.

Photo of Jose Fraga
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I'm trying to resolve our users' frustrations with Miami Dade Transportation App. I uncovered that the most important things to our users are flexibility, speed, safety, and convenience.

My solution is based fundamentally on trying to motivate the citizens of our city to use our public transportation, taking advantage of the use of technology to not only plan their commute, but also offer updated information in real time, offer the possibility to replenish or buy a ticket from our phone and provide a solution to the feeling of insecurity that many of our citizens have when using public transportation.

If we want Miami to be a city of the future we have to improve our transportation system. It is a fact that our city is not designed to walk, and there are many factors that make Miami a city made to have cars by necessity and not for pleasure. There has been an increase in population which has contributed to an increase in traffic and contributing to aggressive behaviors on the road. That is why motivating the use of public transportation has to be one of the priorities in our community. Unfortunately, we can not redesign the infrastructure in Miami but we can begin to take the first steps so that mobility, convenience, and safety begin to create the bases of change.


My Challenge

Design a more flexible digital environment that facilitates the experience and goes above and beyond what the competition has to offer.


The Deliverables

I started my research by interviewing people at the Metrorail station and found that the App provided by the city of Miami Dade raised the following concerns:

Facilitate the experience of planning a trip using the app. The difficulty of planning your trip was one of the reasons why people did not use public transport. For example: If you wanted to know how to get from point A to point B, you had to do it using google maps or had to review the maps in the train that can be difficult to understand.

In my design, I focused on Make online ticket purchasing easier for the rider. There was a few who understood that the EasyCard could be replenished or you had the option to buy online boarding passes. Most believed this could only be purchased at the station.

Add notifications to before-during-after trips. The way to track the arrival of buses or Metrorail was very complicated or confusing and also does not update in real time.

Provide a solution for the security during the use of public transportation. I was told by many that the feeling of security when they use the public transport service was not enough, especially at night the stations is where they felt there was less presence of security personnel.  It is for this reason that we include in the app the ability to have direct access to the authorities and police in case they feel threatened.


Why Urbanite? Because urbanite refers to a resident of a city or Urban community.

The Goals

Our priority is to improve the user experience of the Miami Dade Metrorail Service making our App simple, fast and easy to use.

Follow this link to access the complete case study 

Describe who will use your solution (1,000 characters)

My App will be used by everyday commuters, Working professionals, Students, Tourists. In our research, we took into account when designing our application what would be our priorities as a user. In our chart, you can see how our routine would be. We started by using the new Easy Ticket feature that allows you to buy based on time use and maintain a replenish system similar to the SunPass concept. Once the ticket is purchased, the user plans their trip and receives a notification of how and at what time they should leave. Once our user boards the train and begins their trip, they will receive a notification before their stop arrives warning them that their destination is near. During the trip, in case of an emergency, they can access the panic button and connect immediately with the 911 as well as share their exact location no only with authorities but with relatives. Finally, the application is updated and indicates the latest news about the terminals as well as your next trip.

Describe your solution's stage of development

  • Prototype - you have built a prototype and tested it with potential users

Tell us about your team or organization (500 characters)

I'm UX/UI Designer graduated from Ironhack, accomplished broadcaster, and cable media professional, with a diverse background in User Experience, User Interface Design, TV production, and Broadcast Operations in the national and international markets. Learning how to code and create innovative solutions fascinates me. You can see more of my work at portfolio

Size of your team or organization

  • I am submitting as an individual

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

I'd use the funding to create a team that will help continue testing, designing, and finally develop Urbanite, and then market it.

Describe how you would measure the success of your pilot (1000 characters)

Business metrics that would help me understand Urbanite's success include increased customer acquisition and retention as well as positive reviews. The FDOT Authority approving and implementing the Urbanite application as an all in one solution would be the ultimate success!


Join the conversation:

Photo of Laura Rockel

This is great! I really think this could be of great use to people who commute. The traffic has progressively gotten worse every year and there needs to be a change.

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