I'm trying to resolve our users' frustrations with Miami Dade Transportation App. I uncovered that the most important things to our users are flexibility, speed, safety, and convenience.
My solution is based fundamentally on trying to motivate the citizens of our city to use our public transportation, taking advantage of the use of technology to not only plan their commute, but also offer updated information in real time, offer the possibility to replenish or buy a ticket from our phone and provide a solution to the feeling of insecurity that many of our citizens have when using public transportation.
If we want Miami to be a city of the future we have to improve our transportation system. It is a fact that our city is not designed to walk, and there are many factors that make Miami a city made to have cars by necessity and not for pleasure. There has been an increase in population which has contributed to an increase in traffic and contributing to aggressive behaviors on the road. That is why motivating the use of public transportation has to be one of the priorities in our community. Unfortunately, we can not redesign the infrastructure in Miami but we can begin to take the first steps so that mobility, convenience, and safety begin to create the bases of change.
Design a more flexible digital environment that facilitates the experience and goes above and beyond what the competition has to offer.
I started my research by interviewing people at the Metrorail station and found that the App provided by the city of Miami Dade raised the following concerns:
Facilitate the experience of planning a trip using the app. The difficulty of planning your trip was one of the reasons why people did not use public transport. For example: If you wanted to know how to get from point A to point B, you had to do it using google maps or had to review the maps in the train that can be difficult to understand.
In my design, I focused on Make online ticket purchasing easier for the rider. There was a few who understood that the EasyCard could be replenished or you had the option to buy online boarding passes. Most believed this could only be purchased at the station.
Add notifications to before-during-after trips. The way to track the arrival of buses or Metrorail was very complicated or confusing and also does not update in real time.
Provide a solution for the security during the use of public transportation. I was told by many that the feeling of security when they use the public transport service was not enough, especially at night the stations is where they felt there was less presence of security personnel. It is for this reason that we include in the app the ability to have direct access to the authorities and police in case they feel threatened.
Why Urbanite? Because urbanite refers to a resident of a city or Urban community.
Our priority is to improve the user experience of the Miami Dade Metrorail Service making our App simple, fast and easy to use.
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