In 2008, Miami became the first major U.S. city to start accepting mobile payments for parking. The Miami Parking Authority was a catalyst for transitioning the parking experience from meter to mobile.
Although Miami-Dade County helped catapult a shift from traditional to digital payment, there are some challenges when it comes to mobile payment parking apps. There are several mobile payment parking apps in Miami and greater South Florida, and multiple municipalities that should work together but currently do not. PayByPhone dominates the MPP app industry in Miami, but it is not the only app (ParkMobile is another popular one in Miami).
Within the MPP apps, there are pain points that can be addressed. Initially, I chose to create a parking app because of my own pain point when it comes to mobile payments parking (MPP) apps: because multiple municipalities use different apps, I found myself consistently having to download new apps just to park! More often than not, my experience using mobile parking payment apps was unpleasant.
After conducting tons of qualitative and quantitative research, I found that MPP user's could empathize with my pain when it came to having to download multiple apps, but that was not their main frustration. By using the design thinking process, my MVP turned out to be modernization. Park would become the most modern mobile parking payment app by including specific features: automatic location zone population using GPS, license plate photo capture, SunPass detection and payment, and a Siri option.
Overall, Park currently provides innovative solutions to an ordinary task, and modernized a mundane and time consuming process. Although it is innovative, it still matches the user’s mental model which is of extreme importance. PARK solves the problem that many Miami drivers face!
As next steps, I'd like to offer PARK not only as a modern MPP app, but possibly an aggregate, all in one solution that allows users to search for different parking apps within PARK.