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Get paid by the mile to walk, bike and use public transportation. Paidtogo offers stacked incentives for using alternative transportation.

Paidtogo is a mobility tracking and incentives program that funds commutes through employers and sponsor ads.

Photo of Aaron Soth-Evans
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Paidtogo is all about alternative transportation incentives. Our goal is to reduce traffic congestion and pollution while promoting exercise. Paidtogo allows users to track their alternative transportation commutes and earn cash and rewards from sponsors. Sponsors can be local or national advertisers, private employers and/or non-profit organizations. Users can join multiple public and private pools for stacked incentives. Public pools are open to anyone in the geographic radius and funds will come from local business sponsors and private donations. Private pools are invite only and have a single sponsor such as an employer. Users will also be added to the Paidtogo National Pool by default and that pool will be funded by national sponsors and donations.  Payments are not guaranteed and are made based on leaderboard position, funds available and random giveaways. We have advanced fraud detection algorithms in place to make sure users are walking and biking and not driving a vehicle. Sponsors have access to a website dashboard to manage their pools and ad campaigns. With the challenge funds we will be adding public transportation and carpool tracking and incentives to our list of commute types. We will also be adding artificial intelligence and machine learning to better understand commuter behavior and make ads more relevant for sponsors and users. Our goal is to make this program a win-win for commuters, sponsors and communities by creating value for everyone involved.

Describe who will use your solution (1,000 characters)

Emma works for a company in Miami that has agreed to use Paidtogo as part of their employer wellness program. Emma earns 25 cents a mile for alternative commutes through her private company pool. Emma’s employer uses the Paidtogo private pool program for free by agreeing to sponsor/advertise in the Miami Community Pool. Emma is also enrolled in the local public Miami Community Pool and is earning an additional 25 cents per mile from local advertisers. Further, by default Emma is also enrolled in the Paidtogo National Pool, where she can also (potentially) earn 25 cents per mile. As a result, Emma is (potentially) earning 75 cents per mile and $150 per month for taking alternative transportation commutes. Finally, she is also getting special location based offers for coffee and food every time she checks in. If she checks in 10 times while walking or biking she gets a free coffee. These stacked incentives have convinced her to ride her bike more often.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users
  • Prototype - you have built a prototype and tested it with potential users

Tell us about your team or organization (500 characters)

Paidtogo is in the process of launching a pilot program in Corvallis, Oregon at the end of September. We have sponsors and city officials interested in participating in this pilot program. Paidtogo is made up of a CEO, CTO, development and marketing team: CEO - Aaron Soth-Evans CTO - Robert Eriksen

Size of your team or organization

  • 2-10

Funding Request

  • $75,000

Describe how you would pilot your idea (1000 characters)

We will use $10,000 of the prize money and put it directly in the Miami Community Pool that anyone can earn as a thank you to Miami and a way to "prime the pump" with initial pool funds.We will use the remaining challenge funds for platform updates and sales and marketing initiatives. The updates to our platform include additional features like public transportation detection and incentives. We will also implement Our sales and marketing initiatives will focus on bringing on local employers, sponsors and users to the Miami Community Pool. Paidtogo makes money by taking a percentage of sponsor ad dollars in public pools and on a cost per user basis for private pools. We will use the challenge money to 1)establish a local office 3)implement a local sales and marketing strategy 3)upgrade our platform. We have attached a document regarding use of fund that outlines how we would use the award money to launch a pilot program in Miami.

Describe how you would measure the success of your pilot (1000 characters)

Success of the pilot ultimately comes down to creating a self sufficient business model that benefits all parties. Since we are a multi-sided platform, that means a model that benefits both commuters and sponsors. We can provide a positive ROI for sponsors and provide value to commuters to create a profitable business model that we can scale in Miami and nationwide. From an analytics standpoint, here are some important metrics we can use to determine success of the pilot: Number of users Number of sponsors Sponsor funds contributed Ad impressions Ad clicks Car-Miles offset CO2 offset Gas saved Calories burned Both users and sponsors have analytics dashboards they can view to see the above data on the program. Ultimately success will come down to app usage and sponsor ad data. We believe we can provide value to both sponsors (in the form of ROI on ad spend) and users (in the form of user experience and rewards earned).


Join the conversation:

Photo of Lew Sterling

I really like this idea on how people can get paid to walk, bike, and travel; it is not only a way to stay active but also a way to show that there is nothing wrong with how to using other forms of transportation besides car or bus. I have an idea similar to yours that I posted a while back so you are free to check it out if you'd like.

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