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Make Buses the Next Micro-Industry

Please read my original posting here: http://www.iffectivemarketing.com/critical-media-thinking---the-blog/october-17th-2017 Thanks

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Written by DeletedUser

Create a program that would give qualified individual owners a government-secured 5 year loan for them to buy a specific mini-bus and form part of a county-wide force guided by an app that would redirect all the mini-buses to respond to passenger needs. This will generate employment that will give hundreds of Miami families incomes greater than the county median ($58,000) and passengers a very flexible alternative.

Describe who will use your solution (1,000 characters)

Everyone who works in a place where parking is either expensive (e.g., Downtown Miami) or scarce (e.g., Wynwood, Mid Town)

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Tell us about your team or organization (500 characters)

There is no team. There is no organization. There is just a common sense, doable idea to improve our congested traffic.

Size of your team or organization

  • I am submitting as an individual

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

1. I would create an app to move the buses to where they are needed. This will cost between $10 - $15,000 all in all.
2. I would buy four minibuses (Ford, 17 passenger) giving downpayments on the buses but financing the payments from the revenues generated. ($30k)
3. I would hire a coordinator ($30k)
4. Finally I would create a social media campaign to expand the idea ($20k)

Describe how you would measure the success of your pilot (1000 characters)

1. Growth in ridership in the first 3 months
2. Passenger retention: how many passengers take the mini-buses repeteadly. I would want at least 50% to 60% of the passengers to take the mini-buses on a daily basis

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Team

Hi Marcelo - I hope you don't mind - I'm considering using this post in the newsletter this week coming up - so I have uploaded an image - to make it more visual - please feel free to replace the image with another if you'd like to. Images make your post a little more user friendly to find for everyone too! Image: Photo by Annie Spratt on Unsplash

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Team

DeletedUser

I like the picture, use it by all means. I'm still trying to find the place where I can actually explain the project... thanks!

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Team

DeletedUser

Hi Katie, I just republished the entire thing, hopefully in a better format, now that I understand better how it works. Thanks for your immensely valuable help

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