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ITS :: Integrated Transportation System Display Miami-Dade Buses

An integrated transportation system display designed to complement local feel with better bus travel guide for tourists and local residents.

Photo of Elliot Klein
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ITS, as the name implies, is an Integrated Transportation System designed to guide both the thousands of tourists who travel through Miami daily and its residents who use public transportation.

We believe that further simplifying and adding low-cost real-time data on arrival times at each bus stop will encourage the use of bus transport and help reduce the amount of private cars, rented cars, UBERs and taxis at least in the most crowded.

This system would be placed at each bus stop and will have an LED screen, a Bluetooth beacon transmitter or a short-range Wi-Fi network so that each user can also receive the same information from their Smartphone from the ITS and be connected or messaged via SMS while they wait. Optionally it could have USB ports. Location data is reported by each bus that already has GPS reporting enabled.

In addition display can be solar powered and will be attached to a structure that can be identified at a distance because at the top it will have a light that will distinguish it from the rest of the street structures found in the city. Because buses are critical in hurricane and evacuations, Miami-Dade can utilize these displays for evacuation to better communicate transport messages and upcoming shelter pickup bus data. This may also help our City secure state or federal funding beyond  pilot phase as this is a budgeted opportunity to deploy at no or even lower cost with help of state and potential Federal funding subsidies.

Describe who will use your solution (1,000 characters)

Thousands of tourists and convention visitors plus local residents would choose bus without loading a mobile app as option to UBER or other transport to build bus travel that is efficient proven way to reduce local traffic, especially at peak comute times. The current bus schedule is somewhat of a mystery to tourists and they often choose UBER or other driving options as a result. While our buses have GPS tracking the simple display to complement that data is lacking in a bus stop display design that is simple and elegant, to complement the current Miami lifestyle look and feel, blending into the surrounding environment in a complementary way. A speaker built inside the device is included to provide access to those visually impaired.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Tell us about your team or organization (500 characters)

Lucas Deza, industrial designer and proven leader in taking projects from concept to implementation. His role is complemented by Elliot Klein, who has worked for leading mobility companies marketing smart city solutions and experienced deploying digital signage and innovation solutions.

Size of your team or organization

  • 2-10

Funding Request

  • $75,000

Describe how you would pilot your idea (1000 characters)

Produce and deploy display solution prototypes in Miami and Miami-beach area closest to MBCC convention center to encourage visitor use of bus mode by providing easier access to schedules and wait times without the need to download an app or visit a website. The challenge would be low cost display solution in one unincorporated Miami-Dade region that can be scaled quickly, to up to 8,000 bus stops, at lowest cost. The pilot would help test proposed Miami display design our team created including the fabrication, installation and high quality maintenance of an organized, coherent, Miami-Dade program to improve livability, and quality of the transit experience. The project goals would also include a focus on participation in the design, installation and management by local Miami business entities to keep as much of the project local-based. The pilot phase participation would include recommendations for a more formal RFP or RFI for expansion stepsdependent, in part on pilot project.

Describe how you would measure the success of your pilot (1000 characters)

We would place street view video cameras near the site to view traffic and usage data of the two prototype location(s) and help determine with analysis of visual data the usage of display. Results would be presented to convention and Miami-Dade officials with budget to consider commercial deployment. The actual structure and manufacture of these displays would be done exclusively with local Miami-Dade factory, production and installation resources. Challenge partners AT&T and Dell would also be asked for input to contribute guidance into best practices for Smart Cities based on their experience with systems, monitors and mobile enterprise connectivity.
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Industrial design that's simple and elegant and produced locally in Miami-Dade.


Simple low-cost, low-profile unobtrusive industrial design complements Miami look with clean design providing new convenience to bus riders.


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Photo of Carl Blais

Also should have at each train crossing to reduce accidents

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