Join us to participate in the upcoming 2019 City:One Challenge. 

Freebee: Innovative and Proven; First and Last Mile Transportation

First/Last mile connectivity that helps makes communities a place where people can live, work, and play without the need of a personal car

Photo of Jason Spiegel
8 5

Written by

Introduction to Freebee

Freebee is the future of transportation, physically moving people through FREE, on-demand, door-to-door electric transportation. Freebee provides first and last mile connectivity that helps get cars off the road and makes communities a place where people can live, work and play without the need for a personal vehicle.

Freebee is not just a transit solution, but also an economic development tool designed to physically drive traffic to local business and promote the community. Our service is fully customizable, aimed at meeting the goals and objectives that municipalities are looking to achieve. Understanding every area has a totally different look and feel, we are able to adapt our program in order to meet those needs. 

Our organization prides itself on executing turnkey solutions for local governments who
are looking for ways to decrease car use, while providing transit solutions that promote connectivity and a better quality of life. Our company philosophy is designed to drive performance in all aspects of our business which differentiates our company from similar operators. With a culture focused around innovation, the use of cutting edge technology has been a key to our success.

Challenges Within Miami-Dade: Lack of Connectivity

Transit begins the moment an individual decides they need to go somewhere. The traveler then evaluates the desirability of a transit trip based on multiple criteria for the entirety of the door- to-door journey. If the transit mode is convenient, reliable, cost-efficient, and safe; 9 out of 10 times you’ll capture that rider. This is where Freebee, the leader in first/last mile transportation, plays an important role in Miami-Dade County’s transit ecosystem. There is nothing that will be more convenient, reliable, cost-efficient, and safe then being able to provide someone FREE, on-demand, door-to-door transportation. The ability to pick someone up where they are at, and take them wherever they need to go within a defined geographical area is the definition of convenience. 

Freebee’s solution is designed to provide a seamless complement to other transit services, as well as provide easier access to the existing transportation network by acting as a connector between all of the different transit hubs and stops/stations. For example, a resident who lives in Downtown Coral Gables and works in Brickell would be able to use Freebee as a mobility option to travel door-to-door from their home to the nearest Trolley stop. Then hop on the Trolley to get to Brickell, and once off the Trolley in Brickell, can catch another Freebee on-demand to their final destination.  

Freebee also is a mobility solution for people traveling short distances within communities. Freebee provides benefits to all stakeholders; residents, workers, visitors, and local businesses. Operating a mobility service like Freebee for people traveling short distances provides many benefits; getting cars off the road, reduced traffic and parking congestion, and a better quality of life. 

Our service will have the added benefit of increasing the attractiveness of Miami-Dade County for businesses looking to re-locate here by providing a transit alternative that will connect to the County's Transit System. By providing a safe and reliable service, employers will be more apt to invest in a community where their employees don’t have to spend hours in their car, are late due to the unreliability of regular transit options, or need to spend an inordinate amount on parking. Our innovative program has already been tested and proven in 11 South Florida communities and can be a boom to the Miami-Dade economy.

Freebee Company Overview

Currently, Freebee operates a 50+ vehicle fleet, providing both on-demand and fixed-route services throughout Miami-Dade County. Freebee users can use the service within any of the municipalities where we operate; Coral Gables, Key Biscayne, Coconut Grove, Miami Lakes, Miami Beach, Mainland Miami (includes Downtown, Brickell, Wynwood, Midtown, Design District), and Hallandale. 


Freebee is proud to be recognized by some of the most important and influential people and organizations in South Florida 

2017 Miami-Dade County and City of Miami Key Recipient 

Award given to organizations who are adding jobs and investment in our community. Over the last 3 years, Freebee has created over 30 jobs and invested over 1.5 Million Dollars into Miami-Dade County. 

2016 Beacon Award Winner - Most Innovative Business (Small Business Category) 

The Beacon Awards are annually bestowed to Miami-Dade County businesses who have led the way in providing the leadership to grow their industry. 

2015 Community Development Block Grant (CDBG) Recipient 

Freebee was awarded $175,000 for economic development through the CDBG program for the creation of 20 new jobs. The funds are designed to support projects that generate economic development opportunities within Miami-Dade County. The projects are integrated in long range community strategies and leverage public private partnerships to revitalize areas of Miami Dade County. 

Ride Freebee Mobile App 

Depending on the needs of the municipality, Freebee provides 3 ways for people to use our service; on-demand capability through the Ride Freebee mobile app, a dedicated call-in number, or by flagging a vehicle down if you see it passing by. The most popular way is on-demand through the Ride Freebee mobile app.

The Ride Freebee mobile app is a cutting-edge technology that has been fully operational since 2015. With over four and a half years of development invested into this particular project to date, the Ride Freebee mobile application delivers a comprehensive experience to seamlessly connect people in need of transportation with professional chauffeurs, making the transportation process fun, quick and efficient. The design, look and feel of the app is far and away the gold standard of any existing mobile apps in the free-ride industry, and the functionality and backend data collection system is built out with the capability to track every piece of data. The Ride Freebee app is available in both the Apple Store and Google Play Store, for both iPhones and Android devices, and is accessible to anyone with either device. Four clicks of a button later, a rider can be connected with a driver instantly, without the need for a dispatch. 

The Ride Freebee app will feature an integration with the Miami-Dade County transit system and the city’s current transit app. Transit users can open the Ride Freebee app and will see real-time tracking, as well as the ability to request on-demand rides to anywhere within the zone.

Upon downloading the Ride Freebee mobile app, each user is prompted to sign up with either an email address or Facebook login. This data collected during the signup process can be extremely valuable in the future, especially when factoring in the behavioral statistics of each rider and seeing how it matches up with a particular criteria. 

Pilot Program

For our pilot project, we have chosen the area of Downtown Dadeland/Dadeland Station. This is an area of major opportunity with two transportation hubs, and many residents/workers/visitors that connect to/from the station. For residents of the area; Freebee provides first mile connections to the Dadeland Station so they don't have to take their personal vehicle or look/pay for limited parking.  For workers traveling to Dadeland Station, Freebee now is the last mile door-to-door connection to get them from the station to the front door of their workplace. Additionally, for all residents, workers, and visitors of the area needing to travel short distances (to lunch, meetings, personal errands, grocery store, etc), Freebee allows them to maneuver without them having to congest the streets with a personal vehicle. 

With the ability to track both live data and data over time, we are able to manipulate the scheduling to ensure maximum vehicles on the road during peak times, and minimal vehicles on the road during non peak time. This maximizes ridership and the use of driver resources during the fluctuating demands.

Since 2012, we have worked with municipalities to provide a reliable transit option that is fun, easy, and convenient for riders and that is simple for the city. As such, we assume the responsibility for the service. City personnel are not needed to help coordinate vehicles, drivers, and schedules or to coordinate with local businesses. Our success is based on our ability to provide that service, from A to Z, for the city.

Describe who will use your solution (1,000 characters)

"People will always seek out the most convenient form of transportation that they can afford." If you are able to provide a mobility service that picks someone up door-to-door, and the service is free to the consumer...EVERYBODY benefits, which means it's a service EVERYONE is able to use. This is exactly what Freebee provides. Our mobility platform accommodates a wide range of passengers, from 8 years old to 80+ years old. Passengers use our service to get to/from work, school, transit stations/stops, etc At all times of operation we will have 1 vehicle that is ADA accessible so anyone is able to use the service. Freebee’s in house product development team was able to conceptualize and produce the first of its kind ADA-accessible GEM car with doors that can convert from a 6-seater, to a 3-seater plus wheelchair. In either case, our drivers are trained to assist elderly or disabled passengers as necessary to ensure entrance and exit of the vehicle is smooth and comfortable

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Tell us about your team or organization (500 characters)

Freebee is a fully staffed, professional organization with close to 50 full-time employees. We believe this structure of maintaining an in-house team to perform all of the important operational roles vital to the operation, is important in program execution and to recruit and retain qualified, committed team members.

Size of your team or organization

  • 11-50

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

Based off the pilot program that we described above, these are the resources necessary to launch the pilot: Outside Funding: -$100,000 City of Tomorrow Funding Freebee's Investment: -Will invest $120,000 in brand new vehicles - Procure sponsorship subsidy in the amount of $50,000 - $150,000 (Depending on length of pilot) After the success of the pilot program, there are many creative funding options to expand and support the growth of the system. The biggest funding subsidy comes from advertising sponsorship which can fund up to 100% of the program!

Describe how you would measure the success of your pilot (1000 characters)

Freebee has one of the most advanced data collection systems in the industry. Every piece of moving data is tracked. This data is then used to enhance planning and management, and support business processes and decision- making. This greatly enhances the ability to improve the effectiveness and efficiency of our service. The measurement of success will be focused around the following data analytics: -Economic Benefits to Stakeholders of Miami; Residents, Visitors, Workers, Businesses, Local Organizations, Government, and the Environment -Ridership; Measuring peak demand hours and being able to accommodate demand -Wait Time/Reliability; Headways of 10 minutes or less -# of cars off the road; Algorithm that helps measure the amount of vehicles Freebee is removing from the road Lastly, we'll create a survey that will collect feedback on the effectiveness of the program while also gauging long-term sustainability


Join the conversation:

Photo of Julian Brizuela Trochez

The city should create bicycle trails on the highway. Example: if they were to take 1 lane from I-95 north and 1 from south, they will be able to make a bicycle trail in the middle of the highway. By building 5 foot tall concrete barrier with plastic glass ontop of the barrier, protecting cyclists from motorists and any flying debris. And at each existing exit, making a stairway to allow cyclists to safely get On and Off under the bridge and back on the highway. The same can be done for all major highways. This will motivate people to cosider cycling as a much faster way of transportation at high peak hours. Especially from Golden Glades to Downtown Miami on I-95.

Building wider roads is clearly not the solution for our traffic congestion, it's only getting worst. Building safe bike trails will encourage people to commute on a bicycles. Having less cars on the road and less pollution. Distance is not the problem, safety is the biggest concern.

View all comments