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Die-Hard Driver Challenge

A mobile app that targets Miami's “Die-Hard Drivers” and persuades them to consider other forms of public and private transportation.

Photo of Nick Fuller
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Background: 

The Sentiance platform converts smartphone sensor data into real-time detections about how a person lives their daily life. We detect a person’s mobility (such as running, walking, biking) and transportation mode (such as bus, tram, train, shuttle, or driving a car) in addition to the locations they visit. 

Our proposal would include the development of a mobile application that targets commuters and offers them incentives for walking, biking, and taking alternative forms of transportation such as public buses, bike-sharing services, and private shuttles. Sentiance’s SDK (a little bit of code) would be installed into the final app which is how our platform is able to detect commuting behavior.

Idea: 

A mobile app that targets “Die-Hard Drivers” and persuades them to consider other forms of public and private transportation. We encourage the citizens of Miami to “take the Die-Hard Driver Challenge” and save money on alternative forms of transportation and earn badges to redeem at participating merchants.

How This Will Work:

1 - Run A Test: 

Before developing a commercial application, we suggest running a test on a group of 1,000 users of our demo app, Journeys. Our app would detect the commuting patterns of each user and automatically assign profiles (or badges) which include those who drive constantly and over short distances. Our app automatically detects and labels these users as “Die-Hard Drivers” and they will be the target users for a final mobile application.

2 - Build A Transit Recommender App:

Working with a Miami-based mobile app developer or digital agency, we would build a mobile application that would: a) detect a person’s commuting behavior, b) assign badges based on their own commuting patterns, c) provide recommendations for alternative transportation options based on their own commutes. Users would display badges in the app to confirm that they are eligible for discounts at participating stores and shops.

Additionally, this application would serve as a way for local businesses to target commuters with in-app advertising. Merchants would benefit from detailed consumer profiles and predictions of when a consumer is likely to be walking by their store. For example, this information could be used to generate an offer from a local coffee shop on the route from home to work.

3 - Recruit Miami’s Die-Hard Drivers:

When the app is complete, we would ask the Die-Hard Drivers identified during our Journeys test to download the finished mobile app and encourage the city to promote the new app on busy highways – letting drivers know that there is cheaper, greener alternative way to commute.

4 - Assign Mobility Profiles:

Once a Die-Hard Driver has downloaded the app, our technology will immediately start to detect the mobility of the user and assign mobility badges (like the ones shown below) including Die-Hard Driver. Badges that represent “good” behavior (such as green commuter) will be redeemable for special discounts at local merchants while badges identified as “bad” (such as a die-hard driver or distracted driver) will be recommended to take alternative transit options.

5 - Recommend Transport Alternatives:

After profiles are assigned, an email report will be sent to the driver informing them of public transportation options that align with their daily commute. Die-hard drivers will be encouraged to try public transportation and private shuttle options that align with their home-to-work commuting pattern, in addition to walking or biking for short distances.

6 - Inform Merchants: 

Over time, Sentiance’s technology will detect and predict foot and bike traffic that passes by local merchant stores. Sentiance will generate a report that the city can use to inform local merchants of the volume of commuters that pass by their store, in addition to valuable demographic information. This information would be shared with merchants in the area to persuade them to participate in this program and offer incentives to commuters who earn green commuter badges.

7 - Reward Users:

Participating merchants will receive signage and stickers that read “accepting green commuting badges” or “biker” badges that a user can redeem by simply showing the merchant their Journeys profile to confirm.

Merchants will also be able to send real-time notifications to users who fit their target demographic and send the message at the right time, in the moments before a commuter is predicted to pass by and also to a user who is very likely to be interested in their store.

Multi-modal transport detection and consumer profiling are available today through Sentiance’s SDK. Visuals shown in this submission are taken directly from Sentiance’s demo app, called Journeys, which you can download here for free: iOS / Android 

Describe who will use your solution (1,000 characters)

- Die-hard drivers in the city of Miami seeking to save time and money - Local businesses eager to increase store traffic by engaging commuters

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users
  • Pilot - you have implemented your solution in a real-world scenario

Tell us about your team or organization (500 characters)

Sentiance is comprised of a culturally diverse and global team of data scientists and engineers who are passionate about improving lives through artificial intelligence. Our headquarters is located in Antwerp, Belgium and our US office is located in New York.

Size of your team or organization

  • 51-250

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

We propose using the Journeys app as a means of gaining data in order to learn about commuting patterns and to recruit a small group of Die-Hard Drivers who will serve as our test pilot audience and initial users during a public roll-out. If reactions are favorable from both businesses and commuters during our test, we would propose that the city selects a local app developer or agency to build and maintain the app.

Describe how you would measure the success of your pilot (1000 characters)

- Did we get people to download? - Did we change commuting behavior? - Did local businesses benefit?

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Photo of Wilda Previl
Team

Hey Nick Fuller 

I'm Wilda, one of the local community facilitators. I LOVE the idea! This reminds me of Pokemon GO. I think incentivizing residents to take public transportation is definitely worth exploring. More ideas: AR/VR is on the rise. Collect badges, coupons at certain places in the city, or better yet on public transportation stations! Imagine businesses advertising using AR/VR at specific points in a person's transportation journey... endless possibilities here.

Good luck Nick!

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