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Brisk Lines: Crowdsourced Bus Routes

This is my idea for an extended mobility option.

Photo of Guensie Grecy
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My idea is crowdsourced bus routes that via the use of technology could fluctuate based on user demand and feedback. 

After conducting a brief survey, I have learned that many peoples objections to taking public transportation in Miami are the following:

1) It takes too long. I live approximately 10 miles from where I work and yet it would take me almost an hour to get to work because I'd have to take two different buses that have a total of 24 stops along the way.

2) The crowd.

3) Inconvenience of payment. Many people were confused about whether they had to use a metro card or pay with exact change in order to take the current options for public transportation in Miami. 

Brisk Lines would solve all of that. 

Here's how it works: A person would enter their commute information: where they live, where they work, the days and times they need to go to and from work. As more and more people enter their information, our technology will match people who are going to and from the same general area and create a "bus line" for them. People can also create a line themselves, and once enough people show interest in that line by joining that line, Brisk Lines will start one of our medium sized 20-30 passenger buses to start driving that route. 

Pros: No line will have more than 5 stops total to ensure speedy arrival. All payments can be done via the app. The bus can be tracked via the app, so no need to worry about whether or not it's coming. It's a great way to meet your neighbors and people who work close to you. 

This will save commuters money and will reduce traffic for other commuters. 

I think a small pilot program could start in two or three dense areas within Miami. 

Describe who will use your solution (1,000 characters)

Imagine a woman named Sheila. Sheila lives in Sunny Isles and works downtown. Her commute takes between 45-1hr and 15 minutes on average. In addition to the sitting in traffic and ware and tare on her car, she pays $200/month to park downtown. She has desperately been searching for a way to stop commuting. She loves her job, but has even started looking for a new one because of the stress of the commute. She finds out about Brisk Lines. She puts in her info into the app and finds out that there are 20 other people in her high-rise that commute to downtown everyday around the same time as she does. Brisk Lines matches these people and alerts them that a line is being created for them. Since they all live in the same building it will leave from the front of their building and make only two stops in downtown Miami. Sheila is so happy. Not only is she getting to know her neighbors, but the commute is affordable and stress free.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Tell us about your team or organization (500 characters)

Currently my team is Me, Myself, and I but I have discussed the idea with handful of resourceful acquaintances of mine and they are on board to contribute on an as needed basis.

Size of your team or organization

  • I am submitting as an individual

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

I have some web development experience and would build the app (with some help from other developers). The pilot would be launching in two dense areas such as Aventura, Sunny Isles, or Miami Beach. We would rent two 24 passenger buses once the lines are created. Initially to drum up interested, we would offer the first week for free. The cost per ride would be calculated based on distance. Monthly passes would be available as well. Revenue streams would be as follows: 1) pay per single ride, 2)monthly pass, 3) bus ad space (advertisements on the bus and on the outside of the bus), and 4) app partnerships with companies. So eventually if a large company or residential building wants to create a line with us we will charge a monthly member ship fee/ corporate rate. One potential partnership I foresee is with co-working spaces. They are companies of the future and could benefit from having a private bus line that picks up and drops off from their co-working space .

Describe how you would measure the success of your pilot (1000 characters)

Success would be measured by the number of riders in a time period and the amount of profit that is generated. In order to be sustainable there has to be enough profit to reinvest into acquiring buses, hiring employees, maintenance, improving technology, etc. So, if Brisk Lines can grow into a sustainable business (meaning profitable with fully paid employees, and in a growth stage within a certain period) it is a success.

Attachments (1)

brisklines.pdf

A rough draft layout of the homepage for Brisk Lines.

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Photo of KatieWalsh 100
Team

Hi Guensie, Many thanks for this idea. It sounds great. ...But ...wouldn't you have to own/rent a very large fleet of busses (assuming mainly people will want a bus in the morning and a bus in the evening to get them home). I think busses never really make a profit - that's why they are run usually by the city - so they can be subsidised. Will your bus ride have to be very expensive? Katie - Facilitator

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