Sponsored transit rides
Offer residents free rides/tickets on Metro-Rail / Bus / Tri-Rail in exchange for watching sponsored videos on their mobile phone.
Miami transit is currently suffering from a ridership decline, this idea would reverse the trend by making transit-based travel free or subsided for the clear majority of riders.
Riders would install an app on their mobile device that the would log into with Facebook or email. Once they are logged in, they would link their EASYcard and select the transit item the would like to “purchase”. To “purchase” a transit ticket a user would simply select the desired ticket and watch a 2< minute interactive video from the sponsor. This process would be repeated any time the user would like to use transit.
Any Miami Dade Transit or Tri-Rail customer with a mobile device.
6-12 months to develop the platform and sign up sponsors
This sponsored ride app would benefit a large amount of people in an extremely cost-effective way
Riders: Free or subsidized transit
MDT: increased ridership and revenue
Advertisers / Sponsors: Cost effective and flexible advertising delivered directly to their targeted market