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bE - mobility & ease (Open source Platform & Database)

Stay safe by being aware of dangerous zones. Prevent an incident by sharing with others, and use data and knowledge to take action!

Photo of Graciela Guadarrama Baena
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bE is meant to improve everyday mobility for vulnerable groups while navigating urban, unsafe areas. A bottom-up, collaborative, and interactive platform (OSM: open street map) in which users can view, add and modify events occurring in different areas of the City. These entries are being collected to make-up a database that should be utilized by the authorities and decision makers for policy design and community building. It serves to track the type of offence, the amount of these, and measures improvements over time. bE allows individuals to be aware and cautious; it helps in the prevention of violence & crime; and leads to actions taken against it. The platform as Open Source carries an open data approach, though no PII (personal identifiable information) will be collected nor stored - demographic data will be collected to help identify individuals more vulnerable and to which type of assaults as part of long term prevention strategies. The database is open and accessible to everyone from citizens to the authorities, as well as educational and research institutions.

bE is an open source platform, in which crimes in the City will be able to be tracked, monitored and eventually tackled. There are 3 different users on the platform, the viewer, the victim and the organization or group who will access the database comprised of user’s data points. 

A victim will be able to access the platform and add an entry for an assault they have suffered, any citizen is able to view entries, as well as color-coded areas where more events tend to happen and the severity of these. The idea has three main purposes:

  1. Caution: identifying areas of high crime, keep each other informed and aware of the un/safe areas in their neighbourhoods, so that they can be more careful around such areas or avoid them entirely 

  2. Prevention: these entries spot high-crime areas where vigilance should be increased

  3. Action: strategies towards change, for decision makers to create policies and regulations as well as strengthen the community through education programmes etc.

Describe quienes utilizarían tu propuesta (1,000 caracteres) // Describe who will use your solution (1,000 characters)

This platform has multiple user segments: 1. The viewer 2. The witness or victim. These are generally vulnerable groups; women, children, elderly, LGBT, people with disabilities and those living in low-income communities. 1. The viewer: users who access the platform to view will use it when planning their day - this will help them decide what path to take and which areas to avoid. 2. The witness or victim: Those who add an entry will use bE after they suffered an assault or after they saw an incident, and they would like to report it to the community so other people can stay alert. 3. database user: those who access the database are people in decision making positions, NGOs or community organizations. They access the database and look for information to be utilized while working towards tackling crime and violence.

Describe la etapa de desarrollo de tu propuesta // Describe your solution's stage of development

  • Diseño inicial: aún estás explorando la idea y no la has probado con los usuarios. // Initial Design - you are still exploring the idea and have not tested it with users

Platícanos acerca de tu equipo o compañía (500 caracteres) // Tell us about your team or organization (500 characters)

Independent designer, researcher & futurist with experience in innovation & design from problem finding to solving. I make sense of the complex, wicked problems critical to a sustainable future. Originally from CDMX, areas I work in are Social Innovation, Design Research and Systems, Experiential Futures and Strategic Foresight. Have worked with the public sector, nonprofits, startups and multinationals such as BASF & Compass Group in Mexico, North America and Europe. More at gracielagb.com

Tamaño de tu equipo o compañía // Size of your team or organization

  • Estoy presentando como un individuo // I am submitting as an individual

Fondos // Funding Request

  • $75,000

Presupuesto aproximado (500 caracteres) // Rough Budget (500 Characters)

A high-level budget estimates HR for the required research, design and development of the platform. Project Management & User Research: USD $14,00 + TAX Web Development, Design, content & features: USD $35,000 + TAX Maintenance & design adjustments: USD $21,000 + TAX In short, funding will go to researchers, developers of the platform, designers of the interface as well as the purchase of the domain and host in the span of 6 months.

Describe cómo usaras los fondos para tu proyecto piloto (1000 caracteres) // Describe how you would pilot your idea (1000 characters)

bE does not intend to be a for profit Service but it intends to be sustainable & maintained in the long term, bE will a) build strategic partnerships with Research Institutions, Universities and NGOs, It will also b) source funding from government grants and different types of donations as seen on the Business Model Canvas, aiming to create data packages to build on knowledge to tackle the underlying issues. In terms of resource allocation &timelines, I will manage the project and conduct research for Version 1 and 2. I will outsource the design & development of bE to a former colleague with whom I work regularly. Phase 1 (3 months) Week 1-4: user research, design and development. Week 5: platform launch. Week 6 - 12: test version 1. Phase 2 (3 months) Week 12: round two of research & testing, this to ensure usability and ease. Insights from it will be incorporated into an improved Version 2. Week 12 -24: test Version 2

Describe cómo medirías el éxito de tu piloto (1000 caracteres) // Describe how you would measure the success of your pilot (1000 characters)

Success criteria for the pilot project are a) participation and b) ease of access & use. The first can be measured by tracking the amount of clicks directed to the platform, the amount of entries, the amount of views, and in turn the amount of data in the database. Ease of access & use will be measured by insights gathered in the testing phase with user as mentioned earlier. Given that the pilot will run for 6 months, during the first 3 months we would like to have a) few dozen entries, and b) around 30 users to talk to - insights gathered from users will improve b). For the second 3-month phase and the completion of the pilot, we would like to at least have doubled user’s participation (say 60 + entries and 100+ views). Beyond the pilot, the idea is to start utilizing knowledge gathered from the database towards fighting crime and violence, here, the decrease in the latter will be the ultimate success goal.

Plan de sostenibilidad (500 caracteres) // Sustainability Plan (500 Characters)

The platform shouldn’t require much more after the 6 month pilot. It is meant to be sustained with little resources, however, it will require basic maintenance as well as data management & software updates. In order to be able to cover these costs, the idea is to create Packages as Data visualizations extracted from the database, a friendly way for partners to access the information that the database provides. These will be “sold” to the different partners mentioned above.

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