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Knowledge=power of mobility

Develop multimodal campaign that equips families in underappreciated communities with knowledge of how to maximize public transit

Photo of Seana Murphy
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The idea is simple/straight forward-educate families living in underappreciated areas (low income white/black/latinx) with high populations of single parents, senior citizens, veterans, and people living with disabilities on how to leverage exisiting public transportation systems as a way to increase mobility and access to recreation, child care, grocery shopping, medical appointments, and work.  Using census and traffic pattern data along with resident narrative, the project will develop a grassroots campaign (using multiple mediums) to increase understanding of routes, locations, timeliness of public transit.  Recognizing the economics of public transportation, the campaign will also focus  on neighborhood resources that provide bus passes and other forms of low cost/free transportation assistance.  Central to the approach will be the identification of residents that are currently providing alternative transportation to neighbors and the role that they can play in assisting residents with understanding the options that are available.

Describe who will use your solution (1,000 characters)

The hypothesis is that senior citizens, parents with small children, and people with disabilities will receive the greatest benefit from the awareness campaign as they are currently using the non traditional transit option (bootleg cab, neighbors etc). With the assistance of the bootleg drivers-people with whom the populations have relationships, the identified populations will expand knowledge of how to manage public transit at a lower cost while expanding access to recreational and cultural opportunities across the city. Thereby creating freedom as opposed to travel due to necessity.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Tell us about your team or organization (500 characters)

The Learning Tree will administer the pilot. The Learning Tree is currently working on the development of the campaign with residents representing the Far East, Near East, Northwest, and Southwest side of Indianapolis and CICF ambassadors

Size of your team or organization

  • 11-50

Funding Request

  • $75,000

Rough Budget (500 characters)

$40,000 material development and distribution $25,000 resident stipends $5,000 administration

Describe how you would pilot your idea (1000 characters)

During the pilot phase, the Learning Tree will hire residents to convene community groups to discuss how and where awareness materials should be located and distributed. The Learning Tree will further hire current non traditional transit providers to assist with distribution of print materials. Those hired will connect with community anchors (schools, recreational facilities, child care providers etc) to identify frequently used communication systems and incorporate those systems into the educational campaign. Those hired for the pilot will be paid using Challenge Funds. Wildstyle (CICF ambassador) will collect data on knowledge acquisition, transit use (including ease of use) and other data points to determine impact on knowledge and behavior.

Describe how you would measure the success of your pilot (1000 characters)

We will measure the success through community feedback dinners, brief surveys, and narratives from those hired to implement the project. This information will be shared across the community including the anchor organizations that partner with the pilot. The information will also be shared with the City of Indianapolis department of public transit.

Sustainability Plan (500 characters)

As this is an awareness campaign designed to increase knowledge and change behavior, the materials developed withl be evergreened as much as possible. Additionally, the use of resident narrative and anchor communities will create a word of mouth network that will extend beyond the life of the funds


Join the conversation:

Photo of Elizabeth Durden

Hello Seana, I am Liz a city One Resource Liaison. Your idea of meeting the community's most vulnerable population where they are is paramount to resolving their issues. Using their neighbors, relatives and friends as ambassadors to encourage them to use the current systems benefits is exactly what is needed in our communities. It's sometimes difficult to get them to participate in programming, meetings and events, especially when most of them have trust issues. You are absolutely right they do not like filling out forms unless it's for some type of benefit or you're serving food! There are other finalist with similar proposals have you considered partnering to better serve our community as a whole? 

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