In the United States more than 50,000 schools are without a bus system. Existing bus routes often do not run in full capacity. A stunning 54% of all students in the US are being driven to school in personal vehicles. 81% of citizens in Indianapolis state they are using their vehicles as the main mode of transportation and according to the challenge summaries there are areas in Indianapolis where access to a car is nearly required to participate in Indy’s economic life. For many parents, scooters and bikes are not yet seen as a reliable, safe or realistic mobility to get their children around before and after school. Therefore it comes to no surprise that working residents would like to utilize flexible mobility solutions that better coordinate with school pick-up/drop-offs, child and elderly care, and after-work errands. In many lower-income neighborhoods, ride-hailing and micro-mobility options are seen as too costly for regular use.
GoKid is using the existing desire to help within communities by pooling resources and has created a technology solution that helps families to carpool within their trusted network: Schools, sports teams, co-workers and neighbors. Already 500,000 rides have been scheduled on our platform across the US and internationally and with our school solution we are live across schools in the US. With its mission-driven business model to drastically reduce traffic and emissions, GoKid—when implemented on a city level—will enable local and regional institutions and governments to:
1) Help children to show up to school and make transportation change easy by enabling families to save time and money spent on fuel, as well as decrease lost productivity time
2) Instantly reduce traffic emissions
3) Significantly reduce single occupied vehicles¹ and vehicle miles traveled (VMT)
4) Contribute to the overall well-being of their citizens by cutting down on driving times
We propose to run a pilot from January - June 2020 at 20 selected schools and sports teams using our b2b solution GoKid Connect, and promoting our apps via other marketing channels.
In a second phase, our solution can be expanded to address additional pressing problems in Indianapolis to 1) add drivers when no parent is able to drive (additional partner / scope of work) 2) user our solution to work for senior citizens (additional branding / marketing needs). (both options not including in initial scope)
We would be delighted to work with community partners, the city of Indianapolis, Ford and Microsoft on making carpooling a sustainable form of family transportation option in Indy!