Join us to participate in the upcoming 2019 City:One Challenge. 

Ride-sharing 2.0 Elevating ride-sharing to the next level.

A fleet of various Ford vehicles with licensed drivers in uniform, making the ride-share experience safer for the passengers and the driver.

Photo of Elizabeth Durden

Written by

Equipping every vehicle used to transport passengers with lighting to make them more visible at night. Installing remote streaming back up camera mirror dash cams with front and rearview night vision waterproof camera. Recording inside and out of the ride-sharing vehicle providing a 360 panoramic view for the passenger prior to getting into the vehicle, and a 911 (panic button) for emergencies. These safety features will be built into our Ride-sharing 2.0 web site. I know first hand what it's like to live in an underserved community where the bus stop is miles from your home. I didn't have a car, friends with cars and Uber and Lyft didn't exist. My children were very young we would walk five blocks to the catch the bus to the grocery. Which was six blocks away from the bus stop nearest to it. Or walk three blocks to the nearby Village Pantry to buy my family food that had too much salt, fat, sugar, or was processed and very unhealthy. Their selections just like today rarely included fresh anything. I have formed a partnership with the Far Eastside Council. (FEC) They will pay Ride-sharing 2.0 to deliver groceries to their senior citizens, their mobility challenged clients and single parents with young children for free. I wish this program was available when I had small children. I also remember some mornings rushing out the door late missing the bus and being late for work. Or getting out off work late and waiting for the bus praying I didn't miss the last connecting bus leaving downtown for my neighborhood, because I would have to walk about 3 miles and 4 blocks to my house in the dark. But thanks to Ride-sharing 2.0 and the FEC a segment of our community won't have to endure that experience.

Describe who will use your solution (1,000 characters)

Everyone should want to use ride-sharing 2.0 especially drivers and passengers, due to the safety features that each vehicle must have to operate. Ride-sharing 2.0 is for riders that do not have a license for whatever reason, or credit card and can't rent a car. It's for passengers that don't have a car or don't drive. Providing a free eleventh ride to frequent passengers. Creating an passenger account for passengers to ride paperless, none of our drivers will except cash payments for transportation. Providing prearranged non-emergency transportation. Providing pre-arranged transportation to and from the grocery and drug stores for qualifying passengers. (especially if they live in a food desert). Create a VIP club for passengers traveling to and from the airport, conferences, hotels and places in close proximity to their hotel giving them discounts for frequent use of our service. Providing discounted rides for kidz, as well as a frequent rider program for all passengers

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Insights from previous testing (500 characters)

I have surveyed several riders and asked Uber and Lyft drivers and passengers both if the proposed features of ridesharing 2.0 would make them feel safer. They all said yes. I asked the passengers would they pay more for the additional safety measures 9 out 10 said yes. I asked Indygo passengers if they could use their bus pass on a ride-share would they? They all said yes, if it didn't cost more than their bus fare.

Tell us about your team or organization (500 characters)

I feel it's important to recruit people from the community that you're serving so they are familiar with the neighbors and the area. I have ten potential drivers who have all driven for other companies and are familiar with the procedures. I have asked seven current drivers if they would be willing to driver for ride-sharing 2.0? They all said yes. I have 10 full time committed drivers and 7 part time committed drivers, during our pilot period.

Size of your team or organization

  • I am submitting as an individual

Funding Request

  • $100,000

Rough Budget (500 characters)

Driver Screening and Training $1521.23, Equipment for the cars $3473.86, Vest with logo $500, Office Space Equipment and Supplies $3090.12, Advertising/Marketing $5000, Company Vehicles $71,793.70, Computer/Steaming Monitoring Stipend $6400, License, Insurance and Permits $4698, Fuel Expense $2880, and Miscellaneous Expense (Auto detailing, tires, oil changes, general maintenance Indygo bus passes or my key cards for bus passengers -who want to experience Ride-sharing 2.0) $643.09

Describe how you would pilot your idea (1000 characters)

I will advertise on local radio, and news stations. I will contact every business in the city that may need our services and offer them a discount for using Ride-sharing 2.0 frequently. I will offer free rides to passengers in low income areas during the pilot period, surveying them to document ridership, their experience and if they would use the shuttles on a regular bases? I will contact Indygo to acquire an account for passengers that use both services to give them a discount for their loyal ridership. I will market Ride-sharing 2.0 to the city, the state, the country and the world.

Describe how you would measure the success of your pilot (1000 characters)

Customer satisfaction and ridership will be my biggest measure of success. I will encourage our passengers to comment on various social mediums and offer incentives to them if they do. And I will use the data from questionnaires and surveys given to Ride-sharing 2.0 passengers during the pilot period to determine which neighborhoods will use the shuttles more frequently and adjust the shuttle routes and hours to whenever serves those areas best. Customer feedback is crucial to our success

Sustainability Plan (500 characters)

Our Service will address the safety concerns of most ride-sharing passengers and drivers. These services will be paid for by the passengers, and the FEC, which will make it sustainable after the pilot period.

10 comments

Join the conversation:

Comment
Photo of Elizabeth Durden
Team

Hey guys, I'm looking for affordable housing solutions for some low income residents. They missed the opportunity to get into a public housing and the voucher program has a waiting list now. Any suggestions? I'm hoping someone in our online community has solutions that I can share with the affected residents that will resolve their housing issues. When we help each other we help ourselves.

Photo of annie young
Team

Elizabeth, you have a very creative solution! It sounds like you are describing a last mile service. Would your vans be limited to a specific area then and servicing specific stop only servicing individuals who make an appointment ? ( you say your vans will shuttle people back and forth to the bus stops?) Will people have to qualify to use?

Photo of Elizabeth Durden
Team

Hi Anne, during the pilot Ride-sharing 2.0 will service the areas with the largest distances between bus stops. The ridership and feedback from the passengers will determine if the service is needed in that neighborhood. No appointments are necessary during the am and pm rush hours for passengers to be shuttled to and from the bus stops. Everyone qualifies if they are going to and from the bus stops. Thank you so much for asking. I hope I've answered your questions.

Photo of annie young
Team

Elizabeth, how is this different then a bus system or a shuttle service?

Photo of Elizabeth Durden
Team

Hi Anne, Ride-sharing 2.0 is so much more than just a safer ride-share experience. After using public transportation my self and evaluating the current bus routes I realize there are neighborhoods in our communities where the bus stops are several blocks away from the passengers homes, so during the daily am and pm rush hours Ride-sharing 2.0 will shuttle passengers to and from their bus stops, during the pilot for free (surveying passengers to collect data to see where the service is needed most)and afterwards for an unused single ride bus pass. Ride-sharing 2.0 has been asked by a nonprofit organization to deliver groceries to their qualified mobility challenged clients as well as pick up and deliver some of those clients prescriptions to them too. Ride-sharing 2.0 will take some clients to and from the grocery that are more mobile. The deliveries and rideshares will both be prearranged and scheduled. I hope i answered your questions. Again thank you so much Anne for helping those in our communities that can't help themselves.

Photo of Jasmine Comer
Team

Hi Elizabeth Durden , I'm Jasmine one of the online facilitators for this year's challenge. Thank you so much for sharing this idea, I know my mother has her fair share of concerns when I use ride sharing. Could these safety features be added to any car? Would you consider making the safety features part of different ride sharing apps that are already up and running?

Photo of Elizabeth Durden
Team

Hi Jasmine, I share your mom's concerns. My daughter lives in California where the majority of the ride-share nightmare stories occurred. Yes these features can be added to any car as well as current Ride-sharing apps. My main concern is the safety and security of the passengers and drivers of the ride share industry. We need more training for drivers and passengers need to be aware of who their driver is so they don't get into a predator's vehicle. I want Ride-sharing 2.0 to be an example for how ride share companies should operate around the world. This challenge gives me the opportunity to show the Ride share industry how to operate effectively while putting the safety and security of our passengers and driver above our profits.

Photo of MaCie' Moore
Team

Hey Elizabeth Durden , this is MaCie' one of the facilitators here! Thank you for participating in the challenge! This app is very timely especially with all the concerns of passenger safety with carshares. I also like how you would allow passengers to use bus pass with the app, super cool! Two main questions come to mind, first , will this be a partnership with IndyGo and second, how would you get credited the revenue generated from the bus passes?

Photo of Elizabeth Durden
Team

Thank you. I was reading all the horror stories that have occurred during ride sharing for passengers and drivers. Especially, after Samantha, the college student from North Carolina who was killed after she got into a vehicle she had mistaken for her Uber. She could've been my daughter. My heart bleeds for her family so I decided to create a more safe and secure Ride-sharing experience for both the passengers and the drivers.

Photo of Elizabeth Durden
Team

I'm hoping to partner with Indygo. I also liked the post from John August Pribik Jr. He has a great app idea putting access to all the modes of transportation Indy has to offer at your finger tips, and Alejandro Rosa's suggest installing it in kiosks at public Access Points to give passengers convenient, accessibility to multiple modes of transportation . I was like they read my mind. That combination is Genius! As for the payment I would either collect unused passes from Indygo riders prior to transporting them and return them to Indygo for payment or setup a direct bill account with Indygo for qualified passengers similar to their current plans for students, seniors and disabled passengers. Or both. I would like to meet with Indygo's community embassador to work out the details to see what benefits, the passengers, their company and Ride-sharing 2.0 most. I'm excited about the direction our city is going in and I'm looking forward to being apart of it.