Join us to participate in the upcoming 2019 City:One Challenge. 

Ride-sharing 2.0 Elevating ride-sharing to the next level.

A fleet of various Ford vehicles with licensed drivers in uniform, making the ride-share experience safer for the passengers and the driver.

Photo of Elizabeth Durden
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Equipping every vehicle used to transport passengers with top of the car lighting to make them more visible at night. Installing back up camera mirror dash cams with front and rearview mirror camera, and night vision waterproof rear camera. Recording inside and out of the ride-sharing vehicle providing a 360 panoramic view for the passenger prior to getting  into the vehicle, and a 911 (panic button) for emergencies. These safety features will be built into our Ride-sharing 2.0 app 

Describe who will use your solution (1,000 characters)

Every driver and passenger should feel safer due to the safety features that each ride-sharing 2.0 vehicle must have to operate. Providing a free eleventh ride to frequent passengers. Creating an Indygo account for passengers to ride paperless, none of our drivers will except cash payments for transportation. Providing prearranged non-emergency transportation. Providing pre-arranged transportation to and from the grocery and drug stores for qualifying passengers. (especially if they live in a food dessert). Create a VIP club for passengers traveling to and from the airport, conferences, hotels and places in close proximity to their hotel giving them discounts for frequent use of our service. Providing discounted rides for kidz, as well as a frequent rider program for all passengers.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Insights from previous testing (500 characters)

I have surveyed several riders and asked Uber and Lyft drivers and passengers both if the proposed features of ridesharing 2.0 would make them feel safer. They all said yes. I asked the passengers would they pay more for the additional safety measures 9 out 10 said yes. I asked Indygo passengers if they could use their bus pass on a ride-share would they? They all said yes, if it didn't cost more than their bus fare.

Tell us about your team or organization (500 characters)

I have ten potential drivers who have all driven for other companies and are familiar with the procedures. I have asked seven current drivers if they would be willing to driver for ride-sharing 2.0? They all said yes. I have 10 full time committed drivers and 7 part time committed drivers.

Size of your team or organization

  • I am submitting as an individual

Funding Request

  • $75,000

Rough Budget (500 characters)

Driver Screening and Training $1521.23, Equipment for the cars $3473.86, Vest with logo $500, Office Space Equipment and Supplies $3090.12, Advertising/Marketing $5000, Company Vehicles $46793.70, Computer/Steaming Monitoring Stipend $6400, License, Insurance and Permits $4698, Fuel Expense $2880, and Miscellaneous Expense (Auto detailing, tires, oil changes, general maintenance Indygo bus passes for bus passengers -who want to experience Ride-sharing 2.0)$643.09

Describe how you would pilot your idea (1000 characters)

I will advertise on local radio, and news stations. I will contact every business in the city that may need our services offer them a discount for using Ride-sharing 2.0 frequently. I will market Ride-sharing 2.0 to our city, our state, our country and the world.

Describe how you would measure the success of your pilot (1000 characters)

Customer satisfaction will be my biggest measure of success. I will encourage our passengers to comment on various social mediums and offer incentives to them if they do.

Sustainability Plan (500 characters)

Our Service will address the safety concerns of most ride-sharing passengers and drivers. This service will be paid for by the passengers, which will make it sustainable after the pilot period.

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Join the conversation:

Photo of Jasmine Comer

Hi Elizabeth Durden , I'm Jasmine one of the online facilitators for this year's challenge. Thank you so much for sharing this idea, I know my mother has her fair share of concerns when I use ride sharing. Could these safety features be added to any car? Would you consider making the safety features part of different ride sharing apps that are already up and running?

Photo of Elizabeth Durden

Hi Jasmine, I share your mom's concerns. My daughter lives in California where the majority of the ride-share nightmare stories occurred. Yes these features can be added to any car as well as current Ride-sharing apps. My main concern is the safety and security of the passengers and drivers of the ride share industry. We need more training for drivers and passengers need to be aware of who their driver is so they don't get into a predator's vehicle. I want Ride-sharing 2.0 to be an example for how ride share companies should operate around the world. This challenge gives me the opportunity to show the Ride share industry how to operate effectively while putting the safety and security of our passengers and driver above our profits.

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