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Personalized and Shared Public and Private Transportation

Desirable transportation & community via door-door & station-station vans ordered in real/future time via app, sms, Calendar, IVR, & online

Photo of Neil Kummer
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The future of personal transportation

The pain
Private vehicle congestion.  
Undesirable, inaccessible, inadequate, undependable public transportation.

The Solution
Optimized, on-demand, inexpensive rides in professional minibuses offering:

Station to Station, Riders walk 1-3 blocks.  Optimized, flexible routing
Algorithm excludes riders that would delay other riders.   Rides go in one direction, and laterally, strategically creating and assigning street corners that riders walk to or from.

Service to Neglected Populations  
 Door to Door, point to point option
 Elderly, physically limited, very young, and riders with packages
Easy Ordering
SMS, Internet, Calendar, IVR (phone), Android and IOS applications
Advance Ordering  
1-way or round-trip, sequences of rides, single or multi-passenger
Hours, days, weeks in advance, Repeat trips, same time each day

Requires registration, which requires valid credit card, and scanned ID.
Drivers and riders identify each other by photo, name, and GPS

Accurate Information and Profiling    
Continually updated routing, pickup and drop-off times
Rider-defined maximum walking distance, earliest p-up, latest drop-off   

Multiple, self- and auto- ride profiles:  work, play, family

Inexpensive, Flexible Payment    
Flat area rate, per ride or subscription.  

Subsidized by retailers, institutions, events, employers

Option to share
Identity, social media, and rides with individuals or interest groups
Option for Customized Vans  
Easy access for elderly, young, and disabled

Swivel pod seats with sound isolation or communication for meetings

Target markets

The young and the elderly
Drivers and passengers in private vehicles
Businesses and Institutions--for clients, visitors, and employees, in place of driving and parking or public transportation.  Examples:  malls, health funds, supermarkets, convention centers, sports-music-cultural events, factories, office buildings.

Supplementing and Complementing Public Transportation                                                 1st and last mile                                                                                                                                            An alternative to multi-modal sequences in public transit

Costly taxis and para-taxis,
Impossible traffic & parking
Inexact, unattractive, unavailable, inaccessable public transportation,

Going beyond attractive, friendly, economical, reliable, efficient, and ecological.
Ownership, participation & community for drivers and riders via social engineering.

Seeking strategic partnerships 

With IndyGo, and other professional and public transit companies.
Public transit--making it personal
Taxi regulators & owners—larger taxi-buses central to the new transit ecosystem
Auto Manufacturers--customize for the 3rd-party-owned-minibus revolution
Businesses, Employers, Institutions--saving employees, clients, students, and patients from driving, parking, and inadequate public transit.  

Profit Model
Primary Income:
Flat rates or daily, weekly, monthly subscriptions per geo- and time- perimeters paid by riders or institutions, employers, events, and businesses.
Primary Expense:
Commercially licensed drivers & vans (including gas, insurance, maintenance) hired as contractors, fleets, or by public transit for substantial hourly wage.

New laws can make taxis central to personal transit.
Liberalization of taxi regulations allowing "bus-taxis" and optimized “endless route”  pickup and drop off of many simultaneously paying passengers will place  them at the center of the personal transit ecosystem.            
 Our goal 

To provide drivers, users of public transit, and those with no mobility at all with shared, professional vehicles on optimized, flexible, “responsive on-demand” routing,   on an “infinite route” within a given time frame and geo-perimeter.  


Describe who will use your solution (1,000 characters)

Those making short-medium range trips within & between cities, who find public transit undependable, undesirable, insufficient, or inaccessible and take their own cars, if they own one. Our flat rates are inexpensive, 16-22% of a taxi, based on distance and time, and may be paid by riders or sponsored by educational, medical, cultural, government institutions or retail businesses, workplaces, doctors' offices, malls, restaurants... Subscribers and sponsors can pay to & from specific locations, within a geo- or time-limit, eg. 3 rides per day for a week, unlimited rides for a month, to/from theater, only within downtown, nights only.. Riders/Sponsors can choose point- point or program-assigned-station to station, where riders walk a distance of their choice. Orders can be placed in real-time, in advance (hours, days, weeks). All payment is digital and, unless allowed by a sponsor, rides cannot be hailed from the street.

Describe your solution's stage of development

  • Pilot - you have implemented your solution in a real-world scenario

Insights from previous testing (500 characters)

We need engaged drivers, riders, and a community feeling that this is their project to help evolve. Each location and "public" requires customization according to: Currently available transit services, their performance and aspirations. Current & historical traffic & road conditions. Availability of drivers, vehicles (incl capacity), & riders. Sponsors choice of subsidized destinations/origins, populations, & areas. Riders choices of walking distance, time flexibility.

Tell us about your team or organization (500 characters)

Neil Kummer, CEO/Founder, Wesleyan U., 41 years as Founder/CEO of International Shipping. Founder/President of Yoseph Chaim Ferrigno, CTO, 15 years as CEO of computer consulting firm in Italy, Doctorate in Computer Science Gilad Kummer, Biz Dev, 3 years teaching navigation and lookout skills and technology to commandos in the Israel Defense Forces Priyanka Sharma, Senior Mobile App Developer, B. Tech, IIT, 6 years Senior Mobile App Developer

Size of your team or organization

  • 2-10

Funding Request

  • $50,000

Rough Budget (500 characters)

This is a rough budget for a 3 month pilot assuming marketing support from the city and preselling our services to individuals, institutions, and businesses to pay for vans and drivers. Our customization/development team monthly budget: $1,800 Android $1,800 IOS $2,000 Architect/supervisor $1,800 QC/UX/UI $4,000 CTO $3,000 CEO $14,400 total We are attempting to raise money elsewhere and can adapt to whatever $ and support you are able to provide.

Describe how you would pilot your idea (1000 characters)

1. Study IndyGo & partners with an eye towards integrating ShareRoute. 2. Analysis of traffic flow and conditions using Inrix, Google, and "clean" cellphone data. 3. Canvassing buildings/neighborhoods where commuters are observed to follow similar paths at similar times. 4. Canvassing institutions and businesses that would facilitate transportatoin for their clients, customers, patients, visitors, and employees. 5. Hiring commercially licensed drivers and vehicles. 6. Preselling #1 and #2. 7. Continue raising $ elsewhere. Using financial, logistical, and conceptual support from Challenge and its partners to: Market, and gain access to drivers, vehicles, & riders. Improve alternative ordering modalities (Interactive Voice Response, SMS, Internet, and Calendar) Adapt applications UX/UI and algorithms to fit the needs and culture of Indianapolis and integrate with existing services.

Describe how you would measure the success of your pilot (1000 characters)

The success of our pilot will be measured by: 1. Our level of integration with IndyGo and our help increasing usage and satisfaction with their services. 2. The quantity of adaptors, including individuals, institutions, and businesses. 3. Our level of acceptance, judging from surveys, repeat business, word of mouth, and declines in no-shows and help calls. 4. The level of engagement by riders, drivers, and the community at large. How many of them answer our questions about principles of operation of ShareRoute, and how creatively. (And if original responses received in and represented from prior surveys help them come up with still more clever and original answers.) 5. Our profitability at the level of acceptance we reach. 6. Our ability to fit in with the local culture. 7. Our ability to discover and address the needs of the economically, socially, and physically challenged communities. 8. The level of interaction we have with the Challenge and its partners.

Sustainability Plan (500 characters)

3rd party owned, customized, shared, on-demand minivans, in real time and pre-scheduled, on optimized, responsive routes--are the future of local mobility. In cities worldwide, there is no more room on the streets and autonomous cars will not change that. Our business plans show investments paid back by Q2 of the 3rd year of post-pilot operation. We incorporated in the USA and Israel and are beginning to crowdfund in both places. We plan to crowdfund in Italy as well.


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