Join us to participate in the upcoming 2019 City:One Challenge. 

Park Once

We provide travelers with the ability to park once at discounted rates when visiting Indianapolis followed by using alternative transport.

Photo of Patrick Murray
0 1

Written by

We will provide discount parking rates so that parking is simple.  We only offer one check-in/ check-out so that customers must walk or use other transport when in a city. 

Describe who will use your solution (1,000 characters)

Low-income citizens and families/ leisure travelers will use our solutions. A family visiting Indianapolis that rents a car will use us for the weekend and then walk/ take public transportation. Low income travelers will use us any time they travel to the city. Leisure travelers will use us when going to the city for lunch, a show at night, etc.

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Insights from previous testing (500 characters)

We are successful at marketing to leisure and vacation travelers. We have 70% of all transactions on weekends, and 70% are multi-day stays. This has proven the concept of our park once initiative!

Tell us about your team or organization (500 characters)

Patrick Murray is CEO and Co-Founder of NOSON. He has been awarded with The 40 Under 40 in Parking award and has been featured in Forbes, Entrepreneur, and Inc. Brett Harwood is Chairman and Co-Founder of NOSON and has previously been Chairman of the National Parking Assocation and President of publicly traded parking company Square Industries. NOSON's popular parking deal website,, currently has a run-rate of $3.2M.

Size of your team or organization

  • 2-10

Funding Request

  • $100,000

Rough Budget (500 characters)

We will use this money to create a working prototype for Indianapolis and to market our Park Once (TM) initiative to incoming tourists and local family/ leisure travelers.

Describe how you would pilot your idea (1000 characters)

1. We will create a web application prototype. 2. We will create partnerships with public and private parking companies. 3. We will spend heavily on marketing to get the word out to people thinking of traveling to Indianapolis and to local families/ leisure travelers.

Describe how you would measure the success of your pilot (1000 characters)

The main KPI would be revenues brought in by the program. By the end of the program profits should exceed expenses, proving a valid business model. We also use NPS (Net Promoter Scores) to obtain feedback from travelers on every order. If our product needs improved, we'll fix it. If our partnering facilities are continuously reviewed poorly, we will replace them.

Sustainability Plan (500 characters)

Yes. We are currently cash flow positive in our initial NYC pilot with this same concept. We are on a path to profitability. It will be part of our pilot to prove profitability for this program, which will then result in sustainability.


Join the conversation: