Join us to participate in the upcoming 2019 City:One Challenge. 

Paidtogo is an app that pays users for walking and running activities.

Users compete for funds available and can win random cash prizes. We can have an impact on the commute decisions of close-in commuters.

Photo of Aaron Soth-Evans
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Paidtogo is an app that allows users to track and analyze their daily fitness and active commutes. Users compete for funds available and can even win monthly random cash drawings. We pay out over 50% of the funds we take in. We have a live IOS app that you can try out by searching "Paidtogo" in the app store. 

Describe who will use your solution (1,000 characters)

Users that live within a few miles of work or the location they are commuting to are prime candidates to choose to walk rather than take their car if they are properly motivated and incentivized. Our users describe upping their walking commutes significantly in order to earn points towards cash prizes.

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Insights from previous testing (500 characters)

Our users love the app. We have a strong rating on the IOS store and mostly positive reviews. We have testimonials describing users going that extra mile or two just to stay in a competitive ranking position. It's not just about the financial incentives, there is a friendly competition that is driving users to use the app and their feet more.

Tell us about your team or organization (500 characters)

We are a small team based in Oregon. We are avid walker, runners and hikers and use the app daily and are looking for ways to reduce traffic congestion and pollution while incentivizing exercise.

Size of your team or organization

  • 2-10

Funding Request

  • $100,000

Rough Budget (500 characters)

We would use the funds to set up a local office and engage in an advertising and fundraising campaign. We would create a local funding pool specifically for Indianapolis and raise funds for local users. Funds we raise would go towards paying as many users as possible for walking and running. We will focus on close-in commuters as well as active fitness users. We would also use approx. $10k to finish our Android app so we can incorporate those users as well.

Describe how you would pilot your idea (1000 characters)

We are already piloting our idea nationwide with positive results. What would be different is that we can create a local pool for Indianapolis and use funds specifically to pay local users for walking and running activities.

Describe how you would measure the success of your pilot (1000 characters)

In our minds, success would be getting 10,000 active users in Indianapolis to commute 20% more by foot due to using our program. By tracking and surveying users we can evaluate whether we have made an impact.

Sustainability Plan (500 characters)

Our platform is already sustainable. We believe that with the challenge funds we can keep and office and fundraising campaign going and gain more and more users year over year. As we grow we can incorporate biking and public transportation into our incentive mix.

Find this idea inspiring? Add your own!

2 comments

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Photo of MaCie' Moore
Team

Hey Aaron Soth-Evans , this is MaCie' one of the facilitators here! Thank you for participating in the challenge! This sounds like a super cool app, is getting app users to walk/hike/ run more your objective? or is it getting users out of single-occupancy vehicles by reducing traffic congestion the main goal? I think it could be some potential for further engagement by including biking, but that's just something to consider. Also, in the places where your app is being used how to do maintain the incentives and will that be a model you plan to continue using?

Photo of Aaron Soth-Evans
Team

Hi MaCie' Moore thanks for the response! Regarding the objective, I think we are a hybrid between promoting fitness and promoting active commutes. We do have plans to add cycling (in fact we used to have it but removed it due to the difficulty in verifying whether a user is actually cycling. We are working on advanced activity detection systems to bring it back).

Regarding incentives, we have a system where we pay out 50% of what we bring through in-app purchases and advertisements. Of course, the current system does not allow for everyone to get paid and rewards only go to the top users along with some random rewards. It's not perfect and we would love to pay everyone but that is obviously a hard nut to crack.

Our goal to increase incentives for phase 2 is to create a pay per check-in system that is based on driving local traffic to local businesses. For instance a local business could pay to add exclusive offers on our app. In return, we would create a "local offers" tab in our app. Users would get cash for checking in and redeeming an offer. This would allow local businesses to drive foot traffic into their businesses and we would track engagement through a "check-in" and "redemption" system. I believe this "pay per visit" model is the best way to raise money for larger sustained incentives in the future.

I'm open to hearing any ideas you and the community have to help raise incentive dollars because the more we can pay out the more we can change commute behavior.

Thanks!

Aaron