Join us to participate in the upcoming 2019 City:One Challenge. 

Paidtogo is an app that pays users for walking and running activities.

Users compete for funds available and can win random cash prizes. We can have an impact on the commute decisions of close-in commuters.

Photo of Aaron Soth-Evans
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Paidtogo is an app that allows users to track and analyze their daily fitness and active commutes. Users compete for funds available and can even win monthly random cash drawings. We pay out over 50% of the funds we take in. We have a live IOS app that you can try out by searching "Paidtogo" in the app store. 

Describe who will use your solution (1,000 characters)

Users that live within a few miles of work or the location they are commuting to are prime candidates to choose to walk rather than take their car if they are properly motivated and incentivized. Our users describe upping their walking commutes significantly in order to earn points towards cash prizes.

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Insights from previous testing (500 characters)

Our users love the app. We have a strong rating on the IOS store and mostly positive reviews. We have testimonials describing users going that extra mile or two just to stay in a competitive ranking position. It's not just about the financial incentives, there is a friendly competition that is driving users to use the app and their feet more.

Tell us about your team or organization (500 characters)

We are a small team based in Oregon. We are avid walker, runners and hikers and use the app daily and are looking for ways to reduce traffic congestion and pollution while incentivizing exercise.

Size of your team or organization

  • 2-10

Funding Request

  • $100,000

Rough Budget (500 characters)

We would use the funds to set up a local office and engage in an advertising and fundraising campaign. We would create a local funding pool specifically for Indianapolis and raise funds for local users. Funds we raise would go towards paying as many users as possible for walking and running. We will focus on close-in commuters as well as active fitness users. We would also use approx. $10k to finish our Android app so we can incorporate those users as well.

Describe how you would pilot your idea (1000 characters)

We are already piloting our idea nationwide with positive results. What would be different is that we can create a local pool for Indianapolis and use funds specifically to pay local users for walking and running activities.

Describe how you would measure the success of your pilot (1000 characters)

In our minds, success would be getting 10,000 active users in Indianapolis to commute 20% more by foot due to using our program. By tracking and surveying users we can evaluate whether we have made an impact.

Sustainability Plan (500 characters)

Our platform is already sustainable. We believe that with the challenge funds we can keep and office and fundraising campaign going and gain more and more users year over year. As we grow we can incorporate biking and public transportation into our incentive mix.


Join the conversation:

Photo of Jasmine Comer

Hi Aaron Soth-Evans , I'm Jasmine one of the online facilitators for the challenge this year. Thanks so much for sharing your idea. It sounds similar to the idea Lew Sterling  had suggested with pennies for paces. Based on usage in places where the app is already live, would you expect participation to increase, decrease or stay the same after the initial launch in Indianapolis? Do people who don't receive incentives continue to use the app or does their participation fizzle over time?

Photo of Lew Sterling

I was reading this proposal and this all seems like a very impressive idea and how it's similar to mine.

Photo of Aaron Soth-Evans

Hi Jasmine,

It's definitely the case that the higher the incentives the more users will be engaged. That being said, many of our users use the app even though they don't make much, if any, money. Users like the motivation of competition and seeing how many points they can earn. Many commuters just need a small nudge in the right direction and then regardless of incentives they will start to change their behavior permanently.


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