Join us to participate in the upcoming 2019 City:One Challenge. 

Kid Car: Safe Transport for Children

Kid Car is a car service that provides fully vetted drivers with properly installed car seats to families with children.

Photo of Andrew (Topher) McGibbon
0 1

Written by

Car crashes are the #1 cause of death and acquired disability in children >1 in the US and Indiana law requires that children <8 be properly restrained in a child safety seat or booster seat.  By providing access to a car service with fully vetted drivers and properly installed car seats, Kid Car will:

  • Save lives
  • Reduce healthcare costs
    • Provide newborns with safe transport home from the hospital
    • Provide families with young children with better access to healthcare by providing reduced cost/free safe transport to checkups
    • Reduce the incidence of children being injured in car crashes, either by ensuring they are properly restrained in a car seat or seat belt or by providing them with an alternative to getting behind the wheel after drinking alcohol
  • Reduce transportation costs for public schools
    • More efficient routing with the use of smaller vehicles reduces travel time and increases academic performance
  • Provide extracurricular opportunities to children for whom transportation is a barrier
    • 'I can't participate in ______ because my parents are at work and can't take me.'

Describe who will use your solution (1,000 characters)

Kid Car is a solution for families with children under the age of 18. Parents will use Kid Car to: -Bring their children home from the hospital because according to Safe Kids Worldwide, 70-80% of car seats in the US are not properly installed. Kid Car drivers will teach parents how to install their own car seat. -To take reduced fare rides to the doctor for checkups (low income families) -To travel to the airport -To get their children to school and after-school activities -To give their children a safe option for travel

Describe your solution's stage of development

  • Fully Scaled - you have already scaled your solution and are exploring new use cases

Insights from previous testing (500 characters)

Kid Car has provided safe transport for children in New York City since 2006. The biggest challenge to launching Kid Car in Indianapolis will be gaining access to drivers who we can then vet, train, and provide car seats to before giving them access to our app. In New York City, our biggest source of drivers is Uber and Lyft and partnering with one or both is critical. To offer subsidized transportation, we will need to partner with local hospitals and foundations.

Tell us about your team or organization (500 characters)

Kid Car has been called 'The Best Car Service for Kids' since 2006. Families use Kid Car for local rides, school and after school transportation, and for airport transfers. Kid Car has been profiled in local and national publications including The New York Times and The Washington Post and has been featured in multiple campaigns for American Express. Topher McGibbon - Founder, CEO Frederick Small - Director of Operations, Driver Training Erik Cliette - Director of Safety

Size of your team or organization

  • 2-10

Funding Request

  • $100,000

Rough Budget (500 characters)

Local Manager: $40-50k Driver Training Budget (including local Child Passenger Safety Technician): $15-20k Car Seats: $25k (50-100 vehicles) Technology (app): $10k

Describe how you would pilot your idea (1000 characters)

Kid Car will work with Uber or Lyft to make their drivers aware of Kid Car and vet and train selected drivers to ensure they meet Kid Car's requirements. Like NYC, Kid Car will launched in local hospitals, providing parents with a safe way to bring their newborn home from the hospital. Introduction emails to pediatricians accepting Medicaid will spread the word among low income families. Schools and parent groups will spread the word organically and local news stations should provide additional visibility.

Describe how you would measure the success of your pilot (1000 characters)

Kid Car should be close to covering its costs by the end of the pilot: A positive reception at hospitals and doctors offices will provide a steady stream of referrals. Commitments from Uber or Lyft for continued access to their drivers will be necessary. Securing support from local foundations to subsidize transportation for low income families will be needed.

Sustainability Plan (500 characters)

Kid Car should have a clear path to profitability after the pilot period ends.


Join the conversation: