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HUDWAY Drive: keep your eyes on the road

The primary goal our products is to create a safer driving environment and to provide better driving experience.

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HUDWAY aims to bring to every driver a simple solution to keeping the eyes on the road while staying connected.

Now, the distracted driving it's a really serious problem in the USA.
Last year, 6,227 pedestrians lost their lives at the hands of drivers who were most likely driving under the influence of phone use.

The Zebra’s 2018 Distracted Driving Report reveals that for the first time since the advent of cell phones, car insurance companies are penalizing drivers who text or use their cell phones while driving. In fact, the average insurance penalty is up nearly 8,000% since 2011.

But the key solution is our awareness. Every time we start our commute.

Scientists claim that using a cell phone while driving can lead to cognitive and visual tunneling. This is the mental state in which your brain focuses on one thing, and as a result, it does not see other relevant data. In other words, you focus on your phone, not on the road situation.

Improved contextual awareness allows you to filter out the relevant from the irrelevant which minimizes your chances of becoming trapped by unimportant details (calls or messages that could be answered later for example). Put the phone down or use special “Do not disturb” apps.

That’s why we believe that automotive HUDs help to keep this contextual awareness.

Describe who will use your solution (1,000 characters)

HUDWAY Drive is serving the modern driver, someone on the go who needs to stay connected without sacrificing their safety or the safety of others, with something that can't be found anywhere else.

Describe your solution's stage of development

  • Prototype - you have built a prototype and tested it with potential users

Insights from previous testing (500 characters)

We found out that HUDs are safer than an instrument-panel display or a smartphone — feel free to watch our eye-tracking test with Tobii Pro glasses:

Tell us about your team or organization (500 characters)

Having started in 2013, we've been focusing on a very specific range of solutions — HUD & ADAS software and hardware products. This is our core competence. It is our mission to bring safety on the road through ongoing innovations, and we keep improving and enhancing our products to make this possible. Today, the HUDWAY team consists of 40 members in 4 countries around the world.

Size of your team or organization

  • 11-50

Funding Request

  • $100,000

Rough Budget (500 characters)

Improving services on the local market — 25%. Purchasing of navigation data / sources to improve navigation services in the area — speed, signs, parking places, route construction, etc. — 35%. Team — strengthening the project development team in the local market and obtaining b2b contracts with distributors and participating in F&I car selling — 35%. Purchasing cloud servers — 5%.

Describe how you would pilot your idea (1000 characters)

— F&I selling — Hardware/software for police vehicles (now we're testing a pilot version in another state and we're planning to develop the idea)

Describe how you would measure the success of your pilot (1000 characters)

— Sell at least 15 thousand devices a year through F&I. — Put the solution for policemen vehicles into production and sell at least 100 items in accordance with the contract.

Sustainability Plan (500 characters)

Sure! This is a product to be presented in different markets.


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