Join us to participate in the upcoming 2019 City:One Challenge. 

Help drive donor confidence in low income communities using financial transparency.

Provide a simple platform that increases donations by showing donors exactly how nonprofits use their money and the outcomes they achieve.

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We’ve developed a fundraising platform that increases donations by showing donors exactly how nonprofits use their money and the outcomes they achieve.

We’ve always believed that building trust with donors is the key to long and healthy community relationships.


Fundra began while our co-founders were providing pro bono financial services to local nonprofit organizations. Although our financial analysis and auditing services were incredibly valuable to nonprofits, we saw a greater need to implement technology solutions that would help our clients sustain their mission. Faced with a higher volume of requests, tighter giving budgets, and narrowed fields of interest, we saw that foundations and individual contributors were focusing more on impact than traditional financial reporting.


We created Fundra to help nonprofit organizations build and sustain trust with donors in order to increase donations. With continual requests from donors and others about your organization’s performance, we built a simple, dynamic, and real-time solution to share your key metrics that drive your mission.

Describe who will use your solution (1,000 characters)

Both local nonprofit charities and those who support their mission are our target audience for this solution. In this journey of building trust, donors are greeted with transparent campaigns showing exactly how contributions will be used to drive results in their local community. For example, a local food shelter can use the solution to show per food costs for each person served and the outcomes of that program. This kind of transparency drives sustainable contributions to high performing programs while giving the community a voice and a choice.

Describe your solution's stage of development

  • Fully Scaled - you have already scaled your solution and are exploring new use cases

Insights from previous testing (500 characters)

We piloted a use case with BETA MN, a Minnesota based accelerator that helps start-ups grow through mentorships, workshops, and opportunities to engage investors. BETA MN ran a friendly competition on our platform where community participants voted for their favorite start-ups using donations ($20 equals 1 vote). The prize was $50K worth of services donated by local corporations and awarded to the top start-up with the most votes. Overall, the pilot was successful with strong participation.

Tell us about your team or organization (500 characters)

Our team consists of tenured CPAs and financial consultants. We have always been keen on providing pro bono financial services to local nonprofit organizations. Although our financial analysis and auditing services were incredibly valuable to nonprofits, we saw a greater need to implement technology solutions that would help our clients sustain their mission. We wanted to focus on helping nonprofits show outcomes and impact than traditional financial reporting. https://www.gofundra.com/

Size of your team or organization

  • 2-10

Funding Request

  • $100,000

Rough Budget (500 characters)

55% of the budget will go to research and development to further enhance the experience of our early adopters and to help complete our Program based Budgeting tool, which helps organizations plan for their future impact using a simple step by step process. 45% will go to sales and marketing to drive additional use cases to the platform. 5% will go back to engaging our donor base with various live fundraising events. This will show the power of transparency in local community fundraisers.

Describe how you would pilot your idea (1000 characters)

Our goal is to engage local charities to adopt financial planning and transparency in order to increase trust and further sustain their mission. Our plan is to select 10 local charities across Indianapolis and work with them to create transparent program based budgets that are driven by outputs, outcomes, and impact. We understand that this will require internal resources to educate the charities we select on the key tools and processes we are proposing. The Challenge funding will help us test our idea on this population to further enhance the platform. Results from these tests will allow us to increase our scope to another 30 charities in the city of Indianapolis.

Describe how you would measure the success of your pilot (1000 characters)

Success will be measure in two ways: 1. Were donations increase using our solution? We are looking to see whether or not financial planning and transparency can drive additional donations to local charities. 2. Are there additional engagements from the community? We will be testing this portion by selecting and surveying 150 donors across each nonprofit we select in the two rounds of testing. The questions in the survey include whether or not participating donors believed the organization was effective and transparent before and after the solution was implemented.

Sustainability Plan (500 characters)

We have two business models to sustain the solution even after the pilot period ends: 1) Charge a 5% platform fee on each donation plus a payment processing fee of 2.9% + .30C (Stripe). 2) Offer subscription packages starting at $199/Mo. billed annually to reduce transaction fees and unlock additional features including analytics and planning.

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