Join us to participate in the upcoming 2019 City:One Challenge. 

Expand Affordable Transportation Choices

Using price to redistribute transportation to underserved areas.

Photo of Emma Record
1 3

Written by

Parking rates (charging mobility providers for idle time at the curb), managed through Passport, naturally balance the supply and demand of vehicle distribution across geographic zones and prevent the long-term parking of vehicles, which causes congestion on the curb. By establishing pricing models that incentivize mobility providers to keep their vehicles in use, proper coverage of vehicles across the city is maintained.

By consolidating data from micro-mobility providers, you can more easily spot trends in trip purpose, length, frequency, locations, and vehicle density. These insights allow you to identify areas of need for vehicle redistribution in the right place, at the right time, so your citizens can more easily access public transportation options and/or utilize shared mobility options in lieu of single occupancy vehicles or public transit. Passport then enables you to set rates across mobility providers to encourage vehicle distribution to those areas of need.

Describe who will use your solution (1,000 characters)

The City will leverage the tools provided by Passport to effectively manage shared mobility in the City. The citizens and visitors will benefit from right-sized fleet sizes (matching supply and demand) as well as distribution of vehicles in line with City preferences. Shared mobility companies benefit from letting their supply match demand (with the city setting the price of idle scooters, pricing out over-supply) and paying for access to the City proportional to usage. For individual riders, the user journey is not obviously different than it is today -- when they go to ride a scooter or bike, the tools and methodology proposed by Passport will enable the right number of vehicles to be present in the City and for the macro distribution of the vehicles to reflect where need and benefit is greatest as determined by the City.

Describe your solution's stage of development

  • Pilot - you have implemented your solution in a real-world scenario

Insights from previous testing (500 characters)

Passport is in the midst of conducting a 12 month pilot testing of these services in Charlotte, Detroit, and Omaha. Insights gleaned: 1. Cap and fee model inhibits supply and demand balance, 2. Parking principles may be most effective at managing vehicle supply, 3. Enabling analytics of, and charging for, time passed between rides incentivizes effective fleet management, 4. Differential parking rates can be used to influence distribution

Tell us about your team or organization (500 characters)

Please visit the Passport website to learn more about our company and organization as a whole:

Size of your team or organization

  • 51-250

Funding Request

  • $25,000

Rough Budget (500 characters)

Passport anticipates needing less than 25k for this opportunity, and would use the funding amount to equally contribute to Project Management, Engagement with mobility providers on the City's behalf, and product development in order to match operational need.

Describe how you would pilot your idea (1000 characters)

During the Pilot, Passport plans to take a multi-phased approach to implement a dynamic pricing for micro-mobility to ensure that Indianapolis residents in underserved areas have equal access to micro-mobility options for transportation, fleet sizes are reflective of supply and demand, and fees paid by fleet providers are proportional to use of the right of way. PHASE I Receive API tokens for micro-mobility operators operating in Indianapolis Co-Develop a zone based digital map and dynamic rate structure with the City of Indianapolis and other stakeholders Develop Key Performance Indicators (KPIs) to determine the success of the engagement PHASE II Invoice micro-mobility operators for parked time using dynamic parking rates to incentivize the right fleet behavior and distribution Iterate on pricing model and zone-based digital map as results are reported and understood Resources Client Success Project Manager Product Director

Describe how you would measure the success of your pilot (1000 characters)

By evaluating a set of metrics and success criteria, all stakeholders will be able to measure the success of the Pilot. These criteria include, but are not limited to: The % increase in micro-mobility vehicles located in designated equity zones Increase in Revenue for the City of Indianapolis Increase in Average Utilization across each micromobility fleet % of parking sessions occurring in designated equity zones % of parking sessions occurring in designated transit zones Stabilization of fleet sizes without the need for a hard-coded vehicle cap

Sustainability Plan (500 characters)

Yes, the pricing model for the pilot (based on a small fee per ‘parking’ session generated) scales well into a full implementation, allowing Passport to support the City sustainably. Passport supports nearly 1000 clients and is leveraging its existing technology, infrastructure, teams, and client support capabilities to apply it to new and emerging issues like shared mobility management. (Passport takes per session charge). - see monthly potential revenue image.

1 comment

Join the conversation:

Photo of MaCie' Moore

Hey Emma Record , this is MaCie' one of the facilitators here! Thank you for participating in the challenge! this is a super innovative way to manage congestion and traffic! What mechanism would do the ground work of ticketing and what entity or institution would collect the funds? If you have thought about what entity or city department that would be have you reached out to them? I believe doing this and demonstrating their willingness to work with you on this will make your proposal more competitive.