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Paidtogo allows sponsors to pay users by the mile for using alternative transportation methods

We can help reduce traffic congestion and pollution while incentivizing exercise with stacked incentives.

Photo of Aaron Soth-Evans
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Paidtogo helps to reduce traffic congestion and pollution while promoting exercise. Paidtogo allows users to track their alternative transportation commutes and earn cash and rewards from sponsors. Sponsors can be local or national advertisers, private employers and/or non-profit organizations. Users can join multiple public and private pools for stacked incentives. Public pools are open to anyone in the geographic radius and funds will come from local business sponsors and private donations. Private pools are invite only and have a single sponsor such as an employer. Users will also be added to the Paidtogo National Pool by default and that pool will be funded by national sponsors and donations.  

Payments are not guaranteed and are made based on leaderboard position, funds available and random giveaways. We have advanced fraud detection algorithms in place to make sure users are walking and biking and not driving a vehicle. Sponsors have access to a website dashboard to manage their pools and ad campaigns. With the challenge funds we will be adding public transportation and carpool tracking and incentives to our list of commute types. We will also be adding artificial intelligence and machine learning to better understand commuter behavior and make ads more relevant for sponsors and users. Our goal is to make this program a win-win for commuters, sponsors and communities by creating value for everyone involved.

Describe who will use your solution (1,000 characters)

Our solution is used by two distinct user groups: Sponsors and Commuters. A sponsor is any individual or organization that is willing to fund a public or private pool to advertise or promote commuter behavior change. Sponsors can choose to donate to a pool and/or advertise in a pool. Sponsor funds are used to pay commuters by the mile. A commuter is considered anyone who has downloaded the app and is tracking their commute activities. Public users are automatically entered into our national pool. Public users must be in the geographic vicinity of a local community pool to enter. Commuters can select auto tracking and their activities will be automatically recorded whenever they are walking, running or biking. They can also manually start a commute through the app. For phase 2 we are working on adding public transportation and car pooling tracking and incentives. Our goal is to track and incentivize a large percentage of commuters in Grand Rapids and nationwide.

Describe your solution's stage of development

  • Prototype - you have built a prototype and tested it with potential users
  • Pilot - you have implemented your solution in a real-world scenario

Tell us about your team or organization (500 characters)

Paidtogo is in the process of launching in October with a pilot program in Corvallis, Oregon. We have sponsors and city officials interested in participating in this pilot program. Paidtogo is a made up of a CEO, CTO, development and marketing team: CEO - Aaron Soth-Evans CTO - Robert Eriksen

Size of your team or organization

  • 2-10

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

We will use the challenge funds for platform updates and program promotion. The updates to our platform include additional features like public transportation and carpool detection and tracking. Our sales and marketing initiatives will focus on bringing on sponsors and users to the Grand Rapids Community Pool. Paidtogo makes money by taking a percentage of sponsor ad dollars in public pools and on a cost per user basis for private pools. We will use the challenge money to 1) establish a local office 2) implement a local sales and marketing strategy 3) upgrade our platform to include public transportation and 4) seed a public commuter pool in Grand Rapids with $10k of prize funds. We have attached a document that outlines how we would use the award money to launch a pilot program in Grand Rapids.

Describe how you would measure the success of your pilot (1000 characters)

Success of the pilot ultimately comes down to creating a self sufficient business model that benefits all parties. Since we are a multi-sided platform, that means a model that benefits both commuters and sponsors. If we can provide a positive ROI for sponsors and provide value to commuters we will have a profitable business model that we can scale in Grand Rapids and nationwide. From an analytics standpoint, here are some important metrics we can use to determine success of the pilot: Number of users Number of sponsors Sponsor funds contributed Ad impressions Ad clicks Car-Miles offset CO2 offset Gas saved Calories burned Both users and sponsors have analytics dashboards they can view to see the above data on the program. Ultimately success will come down to app usage and sponsor ad data. We believe we can provide value to both sponsors (in the form of ROI on ad spend) and users (in the form of user experience and rewards earned).


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Photo of Aaron Soth-Evans

Hi Tom,
Thanks for the heads up. I will go over my application again. I want to update you on our progress. We are planning on pushing our apps live this week. IOS takes time for approval so I hope it doesn't take too long. When does the decision get made for semi-finalists?

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