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Hola Rider LLC

We are a bilingual company that provides international and national transportation as well as package pickups.

Photo of Alejandro Cruz
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Individuals in the community find need for local as well as long-distance transportation for a variety of reasons.  We provide affordable and comfortable private transportation for any occasion from doctors appointments, to drop offs or pickups at airports, to special events such as quinceaneras and weddings.  We also drive clients anywhere in the nation and have even provided transportation in other countries such as Canada and Mexico.  We provide transportation in rural areas as well where transportation is often not available and also offer private transportation for several law groups to their court appointment.  Additionally, we have bilingual drivers (English and Spanish) which allows us to reach a broader community. Also, we have begun to offer service for picking up packages for delivery and have future plans to add a mobile application that will not only allow clients to request transportation or package pickup services, but be able to receive a quote for the cost of sending a package using FedEx or DHL services, which we currently provide through our partner company, Hola Express LLC.   We hope to equip a van with a scale, computer and other equipment to be able to provide to provide quotes for FedEx or DHL.  We would then to deliver the packages to our Hola Express storefront (where we provide FedEx and DHL services), thereby saving customers the time they would have otherwise spent bringing their packages in.    

Describe who will use your solution (1,000 characters)

Our services can benefit a diverse crowd. While they appeal to a broad audience for the distance and variety of options we offer and the bilingual services provided, we hope to push to expand our services to a larger audience. In the future, we want to launch a bilingual mobile application that will allow us to take our services to a larger community. With our application, we envision reaching migrant workers and others within rural areas usually not targeted by transportation services as well as more individuals within the Grand Rapids community that are unaware of our services. Additionally, we hope that through our application we can offer the convenience of package pickups to the community, especially to those, such as the elderly, who might have difficulties getting out to send a package. We believe others too will enjoy the convenience of package pickups which would save them a trip to a local FedEx or DHL store.

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Tell us about your team or organization (500 characters)

Our team includes the owner and manager of the company, Alejandro Cruz, as well as our three drivers who work hard to provide our services to our existing clients. We began our organization after we recognized the need within the community, especially the Hispanic community, for bilingual transportation at an affordable rate. We also knew there was a need for long-distance transportation at rates that were accessible to even the lower income community.

Size of your team or organization

  • 2-10

Funding Request

  • $25,000

Describe how you would pilot your idea (1000 characters)

We have already established a growing clientele which utilizes our services and has helped to sustain our company thus far. However, we believe with more advertising, the creation of our mobile application and the investment in the van and equipment needed to provide convenient package pickups and quotes, that our revenue will increase dramatically. With these things, we would be able to reach a larger community and a more varied audience with the convenience of a requesting our services though an application. A higher demand for our services would undoubtedly help to substantially multiply our income.

Describe how you would measure the success of your pilot (1000 characters)

A measure of success for our pilot would be a comparison to the previous year's net income. Additionally, we could measure the quantity of trips, both locally and long-distance, to see if there had been an increase from the previous year. Finally, a growing amount of people utilizing our services would be an additional measure to gauge our success.


Join the conversation:

Photo of Tom Bulten

Hello Alejandro: Thank you for the proposal for HolaRider: "bilingual transportation at an affordable rate." I'm one of the facilitators here on the Challenge. Can you estimate the size of the market for this bilingual service here in Grand Rapids? How many rides would you anticipate providing during a pilot project?

Photo of Alejandro Cruz

Great questions. In just Grand Rapids alone, the 2017 census estimates over 30,000 Hispanics. Our services would target this audience as well as reach outside the city limits to cities like Wyoming, Kentwood. Grandville and other neighboring areas. Many of these Hispanics speak only Spanish so having an application and drivers that could speak their native language would increase the accessibility and reach of our services. We also hope to target beyond the Hispanic community and connect to the growing smart phone community. As of right now, without the application, we are averaging per month 36 trips to Chicago, 22 to Detroit, 40 locally and 7 nationwide. We think with the launching of a bilingual mobile application that we could easily triple these numbers. This would also allow us to expand our services to provide package pickups and estimates.