The key to enabling convenient Mobility-as-a-Service is guiding the user from one transportation mode to the next efficiently and seamlessly. Until now, our journey planning has been mostly a choice between driving a car and taking public transit. MaaS, in contrast, teaches us that not one choice has to be made: we may start in a car, change to bus or train, and take the bicycle for the last mile of our journey.
Parkofon enables real-time, automated parking guidance and payment in the car and connects users to the next transportation mode via our application. We propose to distribute our devices to 100 drivers. Participants will have full access to our location-based mobile application that guides them to open parking spaces and charges them for the actual time they spent parked. The same mobile application will provide them information about other modes of transportation that will help them reach the destination. For example, instead of driving downtown, these drivers may enjoy discounted parking at a park&ride location where Parkofon will guide them to open parking spaces and will use the same payment account to charge them for public transit taken to reach their final destination.
Overall, the plan is to use our platform to provide participants with the best routing information and encourage them to combine multiple transportation modes thus changing their everyday behavior to a more sustainable mobility mix. The participants can be selected among regular drivers who rarely take public transit to encourage behavioral change and create positive attitudes towards MaaS among Michigan citizens.