Getting the message out.
This challenge encourages us to consider how to publicize the new transportation projects being deployed by the City. What innovative and accessible tools would help travelers and residents easily find their way and comfortably move around town?
Put messages on a cocktail napkin with a tease of information and prompt people to go to websites or apps for more information.
Cocktail Napkins? Why not!
Cocktail Napkins would reach an enormously diverse crowd that can share the information when it is called to mind in conversations that may occur in the workplace or home environments.
You go to the bar, and receive a napkin that says" biking to work can pay for your coffee ..check us out mygrcitypoints.com"..
Interesting, you think. You check it out by going to the website.
You find it interesting and share it with others.
1 napkin can start a conversation.
You are from out of town and are here for a wedding. You plan to be here for the whole weekend. You are having a beer at one of the many breweries downtown grand rapids. The cocktail napkin says something that catches your attention.. Downtown shuttles are free .. check us out at www... You take a picture of your napkin and you share it with others at the wedding.
One napkin can reach many. While the napkin isn't a high tech option, it can be used to point to one.
I believe this could be accomplished for less than 5K and the city could sustain it with their advertising budget AND Grand Rapids would be marketing to their actual customer - those that live, work and play in the downtown area.