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Commutifi: The Standard in Commuter Scoring

A baseline standard for individuals, companies, and cities to quantify their commute and measure the impact of investments

Photo of Connor Martin
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Transportation companies and municipal transportation agencies are investing billions and billions of dollars globally towards offering better mobility solutions, without having proper ways to quantify the problems and the impact of these solutions. Without this understanding, cities are having trouble driving adoption of new solutions, diminishing the final impact.


We are doing things differently, by creating a standardized way of measuring commuting routes using our Commuter Score. Just as FICO's standardization of credit scoring enabled billions of dollars in financial decisions, the Commutifi Commuter Score empowers organizations to make smarter data-driven decisions on how their employees get to and from work every day. With this relative baseline, companies and governments better understand the current transportation ecosystem and create targeted mobility solutions, incentives and subsidies that can drive positive changes on commuters. 


Our platform combines data points in ways never done before to generate a complete understanding of the transportation ecosystem. We use demographic and behavioral data from commuters via a 3 minute survey, commuting routes, integration with transportation providers (rideshare, carpool, shuttles, public transit, connected cars, etc.), cities’ infrastructure and open data (parking, streets, etc.). In other words, we aren’t simply looking at the infrastructure and services that are provided, but we look at how commuters currently interact with these assets.  This allows us to generate standardized score to accurately represent a commute and its efficiency.  Once the initial score is calculated, commuters are given personalized recommendations on how to save time, money, and carbon to improve their Score. Efficiency is the priority, which is why these recommendations are mode- and provider- agonistic. 


In the end, by focusing on the data, we empower individuals and organizations to create more efficient programs, multiplying the impact of new investments in the ecosystem.


We are proud to be validated by Rocky Mountain Institute in a recently published white paper titled Mapping Incentives to Change: How Commutifi's Commuter Score Can Influence Sustainable Commuting. A PDF of the paper can be found attached below.

Describe who will use your solution (1,000 characters)

The Commuter Score is applicable across many users: Cities and Transportation Managers can utilize the Score to measure ROI on transportation, sustainability and infrastructure investments. The mobility ecosystem as a whole can mnow be measured and quantified. Officials can see voids in services and create new routes, whether that be a new transit line or working with a mobility provider. Enterprises can implement the Commuter Score as a progressive workplace amenity. Chief Sustainability Officers can now measure their company's largest carbon output and make data-driven decisions to reduce it. HR can offer benefits that improve productivity and wellbeing. Building owners and commercial real estate brokers can differentiate their offerings through a commuter amenity. Parking assets, built on an outdated square foot to individual ratio, are becoming stranded assets. Parking can be maximized by offering subsidies to those for whom alternative mobility is a feasible option.

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Tell us about your team or organization (500 characters)

Our company is led by industry veterans and entrepreneurs who have a passion for sustainable mobility and wellness. Its leadership team and advisors comprise some of the most recognized and innovative thinkers in the space. With great management and a novel business model, Commutifi is poised to be one of the winners in the emerging Mobility and Transportation as a Service market. Our team and advisors can be found on our website. Commutifi.com

Size of your team or organization

  • 2-10

Funding Request

  • $100,000

Describe how you would pilot your idea (1000 characters)

Working closely with Ford and the City of Grand Rapids, Commutifi will be implemented into large organization that is seeking to reduce carbon impact, maximize limited parking assets, and provide a progressive amenity to its employee/tenants. Each employee/tenant will receive a Commuter Score and the organization's commuting ecosystem will be generated. From that data, Commutifi and other parties will create wholistic mobility programs, such as targeted subsidies, collective deals with mobility providers, and focused cash-out programs, to maximize the Commuter Score. Our existing business model has a diversified pricing structure for enterprises, commercial real estate brokers, co-working spaces, and municipalities. This pricing model is already proven, implemented and generating revenue. We provide customized surveys and curate mobility insights to improve, incentivize, and subsidize mobility for employees and constituents.

Describe how you would measure the success of your pilot (1000 characters)

Commutifi's Commuter Score is fundamentally a measurement of success. Adoption and improvement of the Commuter Score will allow commuting efficiency to be measured across all locations, modes, and other variables. When a commuter shifts modes, their Commuter Score will automatically generate the financial, time, and carbon savings of that shift. This will allow the individual, the city, and the company to gauge success and measure ROI on all transportation, sustainability, and wellness investments.

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Photo of Tom Bulten
Team

Connor: Thanks for proposing Commutifi to the Grand Rapids Challenge! I'm on the online facilitators for the forum. I applaud your data-driven approach to transportation planning. You state that "Efficiency is the priority...." You also note that different modes of travel have different financial, time, and carbon efficiencies. Does the client (corporation or municipality) decide which efficiency it wants to maximize? Does Commutifi then design an incentive structure and plan to nudge commuters into specific modes that maximize the prioritized efficiency?

Photo of Connor Martin
Team

Tom Bulten Great question! The short answer is yes. We believe that each city/company/individual has a unique commuting challenge and there is no such thing as a one-size-fits all solution. Being data nerds, we present the data to our clients and then work closely with them to design programs and disseminate them through an individual's Commutifi Dashboard. Programs and policies are influenced by the data and the end-goals of the clients. In some situations, that goal may be to quantify and reduce carbon output, and for others it may be to reduce commuting time.