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Technology platform to empower families to take decisive, tangible and sustainable travel behavior change action

Smartphone sensors and artificial intelligence enable the development of personalized interventions to transfer car trips to other modes.

Photo of Jose Mantilla
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“An ounce of prevention is worth a pound of cure” (Benjamin Franklin). Road transport accidents are a leading cause of death for children in the U.S. Importantly, a large proportion of families live within walking distance of schools – we should reduce their exposure (at least) for those trips where there is ‘no excuse’ to ‘put them in harm’s way’. In addition, one in five children in the U.S. are obese, due primarily to physical inactivity. Furthermore, child pick-up and drop-off have been identified in many areas as important contributors to congestion. Initiatives are thus needed to promote active travel to schools, thereby reducing mortality (and injury) and obesity rates in children, congestion, air pollution and greenhouse gas emissions. Smartphone-based technology platforms should be developed to empower families to transfer school trips from cars to other modes. High-fidelity smartphone sensors and advances in artificial intelligence enable the automatic detection of travel mode. This provides the foundation to implement truly personalized interventions that provide real-time recommendations for people to drive less, while enabling them to arrive at their destinations even earlier (or at worst within a few minutes of their current choice). Pilot studies should be implemented across schools to test the potential of new technologies (that enable the provision of individually relevant information) to promote a meaningful and sustained shift in travel behavior.


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Photo of Candice Saffer

Jose, please take a look at our company Zing Rides, we offer a safe ride sharing program for communities whose kids need transportation. We are also launching another company called walk with me which will address the needs to kids that walk to school. You can always email me fo further questions. I am happy to assist and collaborate for positive change. Even in Australia!

Photo of Jose Mantilla

Hello Candice. I emailed you via LinkedIn so we can explore collaboration opportunities and (hopefully) work together on a proposal for the challenge. Warm regards! Jose

Photo of Idrees Mutahr

Candice Saffer Jose Mantilla I'm glad that you two are connecting on this opportunity to collaborate! I noticed that Saravana Pat Bhava also has a proposal that touches on the child/school transportation issue with Smart & Safe Traffic Solutions for Schools- PikMyKid  - perhaps another collaboration opportunity.

Photo of Candice Saffer

Absolutely, I am going to reach out to them. I think we have great synergies! Thank you Idrees!

Photo of Tom Bulten

Candice Saffer , Jose Mantilla , Saravana Pat Bhava : As you continue to address this sticky problem/opportunity of school transportation you might be interested in the initiatives for Safe Routes to School around the country:, I suspect you're aware of them already.

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