Demand Based Pricing for Parking
Application similiar to SpotHero that allows for ease of use when determining available parking locations and price downtown
With the city moving towards discouraging automotive traffic downtown (removal of parking lots, eliminating free parking lots, promoting bicyle lanes, etc.) it will take years to completely change this behavior. Until then, why not have a demand based pricing approach to parking? The app SpotHero is one frequently used when traveling to Chicago, and helps the user select the parking lot of their choice based on their preference to location, pricing, and availibility. There are many evenings and weekends that parking lots are nowhere near capacity in and around Downtown Grand Rapids, yet could be made available to park in for free or at a reduced cost that could help influence someone's decision of whether to venture into the city for entertainment/leisure or not.