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Demand Based Pricing for Parking

Application similiar to SpotHero that allows for ease of use when determining available parking locations and price downtown

Photo of Dan O.
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With the city moving towards discouraging automotive traffic downtown (removal of parking lots, eliminating free parking lots, promoting bicyle lanes, etc.) it will take years to completely change this behavior. Until then, why not have a demand based pricing approach to parking? The app SpotHero is one frequently used when traveling to Chicago, and helps the user select the parking lot of their choice based on their preference to location, pricing, and availibility. There are many evenings and weekends that parking lots are nowhere near capacity in and around Downtown Grand Rapids, yet could be made available to park in for free or at a reduced cost that could help influence someone's decision of whether to venture into the city for entertainment/leisure or not.


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Photo of Tom Bulten

Hi Dan: You floated this creative idea for demand-based parking pricing back in June. Maybe you could develop the idea into a proposal related to demand-based pricing. The "Propose" phase of the City of Tomorrow Challenge is seeking proposals through September 30 and is providing $100,000 to a winning proposal for implementation. As you point out, many parking apps already exist. Several variations have been proposed to the Challenge. But, you might have a unique perspective to contribute. Or, one of the existing parking proposals may be interested in finding a local resident to join their team. I'm the online facilitator for the Grand Rapids Challenge. Let me know if I can help you develop an idea. You can submit a proposal here:

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