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TrustID

TrustID is a decentralized digital identity platform giving users control over their personal data and valuable insight to businesses.

Photo of George Payne
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When used in public transport networks TrustID enhances:


  1. Safety: Travelers are able to securely store important medical information on TrustID which can only be externally accessed by pre-authorized personnel such as EMTs and other emergency services staff. 


  1. Data analytics: Transportation staff are able to gather more precise data sets on their travelers. This includes: 

-Who is traveling

-Where

-For how long

-How often 

This data is then used to inform public transport policy to better suit the needs of the travelers. 


Given TrustID is built on the EOS blockchain, commuters have complete control over their data and therefore can either restrict access or grant it to third parties. TrustID has no control or insight into any data whatsoever because the system is totally decentralized and TrustID does not hold the private keys of the individuals. 

 

  1. Facilitates the creation of greener cities: One of the most prevalent parts of the TrustID system is the emphasis on a user’s eco-score.


Conceptually similar to a credit score, a user’s eco-score is increased when undertaking certain environmentally friendly behavior. For example, connecting one’s household smart meter to their TrustID account will mean that they will increase their eco-score should they decrease their household’s energy consumption. 


Using public transport instead of cars is an activity that increases their eco-score and this is achieved by connecting one’s travel card to their TrustID account. Their eco-score is then increased when they top-up their travel cards. 


Users are then rewarded for achieving and maintaining high scores with benefits such as lower banking fees and exclusive discounts at retailers. Our growing network of partners, all of whom are keen to fight climate change, make this possible. 


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Built upon the EOS blockchain, the platform facilitates both the verification and cryptographic storage of personal information, including, but not restricted to academic credentials, nationality, and medical information such as blood type.


The system comprises two main components, an app (as seen to the right), through which users both verify and securely store information such as identity credentials and medical history; and a business-facing platform that is granted access to very specific data (all determined by the user). All of which is completely inaccessible to TrustID given the decentralized nature of the platform. 

How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

An example of the safety feature working within the context of public transport would be such that: 1. A medical emergency occurs within the transport network. 2. The injured user/a fellow commuter selects the travel credential on the TrustID app and requests help. 3. Staff are then immediately able to locate the individual through the TrustID system and thereby expedite emergency services arriving on the scene. 4. When emergency services arrive, they are instantly able to access the passenger’s verified medical records through TrustID and thereby gain crucial time in which to help the individual. This is, of course, in addition to the eco-score points accrued by travelers on the network and enhanced data on commuters.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Insights from previous testing (500 characters)

n/a

Tell us about your team or organization (500 characters)

The team is made up of some of the most experienced blockchain developers in the industry and is partnered with Block One. The core team includes: Business operations Alexander Drummond George Payne Technical operations Burak Ozturk Berk Turan Mert Serin Ahmet Faruk Çalı Block One will be provider two additional blockchain developers within the next few weeks.

Size of your team or organization

  • 2-10

Are you submitting as a student team?

  • No

Are you submitting as a team from the Impact Area?

  • No

Funding Request

  • $100,000

Rough Budget (500 characters)

Mass onboarding campaign which includes $5 gift card to the first x thousand users. Focus groups to optimize product iterations. General market research throughout the metropolitan area. Sales expenses to onboard local business partners to enhance eco-score rewards. Hiring a local community manager to increase the value of the TrustID system to the central Detroit community.

Describe how you would pilot your idea (1000 characters)

Stage 1. Set up an admin database and console Public transport management is set up with a commuter database and console through which they can monitor activity. Stage 2. Initial beta testing Safety systems are tested throughout the transport network as well as data points received from commuter activity. Stage 3. Onboard most at-risk travelers Elderly, disabled, and other at-risk commuters are first offered the system to reduce risks incurred by them throughout the transport network. Stage 4. Iteration of system Based on the beta testing and roll out with at-risk travelers, the system is iterated and optimized. Stage 5. Mass onboarding campaign The onboarding campaign gets underway which targets all users of the transport system and beyond (given rewards of using public transport from eco-score accruement). Stage 6. Expansion Offer the system statewide and in neighboring metropolitan areas.

Describe how you would measure the success of your pilot (1000 characters)

Success would be measured by the reduction in response time for EMTs and other first responders who are not only rapidly given information on the passenger in question but also of their whereabouts within the network. Additionally, the generation of data points on passengers would serve to enhance the public transport policy and the eco-score incentives would encourage more people to use public transport over less environmentally friendly alternatives.

Sustainability Plan (500 characters)

Given TrustID has been externally funded and has a sustainable monetization strategy that aggregates income across many industries and sectors, there is no need to receive any funding except for specific deployment expenses.

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Photo of Boratha Tan
Team

Thanks for applying George Payne ! I am in the facilitation team for City:One. I want help in clarifying: will TrustID be managed by the city government/public transit? If residents share their data on mobility, who will "own" that data? Will this platform be open to only consumers and the mobility companies? I'm just trying to get at who benefits the most from TrustID.

Photo of George Payne
Team

Boratha, thanks for following up. The data is completely owned by the user and it is completely down to them who they choose to share it with, what they choose to share, and for how long. Given the smart contract infrastructure of the EOS blockchain, it is made feasible to TrustID users and is cryptographically stored by them and inaccessible to anyone else. The city government/public transit will have access to a specific organization facing platform that allows them to receive certain data points. This is a similar system to that used by first responders to get vital medical data in the event of an emergency.