Join us to participate in the upcoming 2019 City:One Challenge. 

Supporting families by offering safe and reliable transportation for kids

We provide transportation when parents needs it most. We promote youth involvement in the community and support active lifestyles.

Photo of GoKart Kids
1 0

Written by

Our mission is to bring GoKart Kids to Michigan. Our solution will support and encourage families to stay healthy – mentally and physically! We serve families of all types and in all stages. Whether it be a working parent looking for a way to keep their child involved in activities when they are unable or a family experiencing a difficult time, such as illness or disability, GoKart is able to provide peace of mind. Our service provides meaningful relief to parents and allows them to balance their professional and personal responsibilities while reducing stress. Our service enables kids to stay mentally and physically engaged as they can get to and from school, practice and other activities.

We are a privately owned business. In order to have the greatest impact on the Michigan community, our goal would be to allocate a portion of ride profits toward scholarship. The scholarship would be set up by GoKart to provide free rides to kids in need. This would reach kids in low income or underprivileged households and enable them to pursue a passion of theirs, whether it be academic or activity based.

Last, we partner with local government to provide transportation for kids in foster care. GoKart would have the opportunity to form a relationship with the town of Michigan and help their department of social services where they often need it most – transportation.

How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

Our service is geared towards families with kids ages 6-17 and to childcare professionals seeking part-time work opportunity. We offer employment to part-time workers, teachers, day care professionals, stay-at-home parents, empty nesters, students and more. Given Michigan's residential areas, 3.56 average family size, employment rate and workforce participation, we're confident that we can appeal to Michigan residents, workers & employers. Our service is a resource for all. One of the largest issues in foster care is transportation. Stability is key and keeping kids in their base schools and involved in activities is critical to their success. We appeal to the government sector as we are an approved transportation vendor for kids in their system. We alleviate the burden social workers carry by having to provide transportation. With GoKart providing the transportation, social workers can spend more time helping the kids & less time worrying about how to get kids where they need to go.

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Insights from previous testing (500 characters)

We learned from past experience that it’s essential to maintain a strong local foothold. Even as our company grows and expands geographically, each city, such as Michigan, we will have “boots on the ground”. We succeed because of the quality of our service. Parents need to be able to know us and trust us. The way to build that trust is through community. We are different from other ride-shares because we are more connected to our drivers and clients - our relationships are vital to our success.

Tell us about your team or organization (500 characters)

Stacy launched GoKart in 2016. Stacy got the idea for GoKart when she went back to work full-time to support her family as a single mother of three. Stacy faced the everyday challenges that working parents face with getting her kids where they needed to go. Stacy had experience as a business manager and recruiter. Stacy couldn't find a solution so she created it. Carly joined as Co-Founder in 2018 and brought experience in tech, marketing, strategy and business development.

Size of your team or organization

  • 2-10

Team or Organization URL

www.gokartkids.com

Are you submitting as a student team?

  • No

Are you submitting as a team from the Impact Area?

  • No

Funding Request

  • $250,000

Rough Budget (500 characters)

$10,000 Pilot Period $50,000 Marketing, SEO, Digital Advertising, Customer & Driver Acquisition, Google Ads, Job Postings $120,000 Staffing & Admin in Michigan for 2 Years (full-time & part-time employment created) $20,000 Operating Expenses in Michigan & Filing $50,000 Technology Development to Support New Market

Describe how you would pilot your idea (1000 characters)

We would pilot our idea through acquiring drivers and clients. We would set up in Michigan and set aside resources specifically for the pilot period. We would bring on brand ambassadors to help us with our market research and acquisition. We would implement a multi-pronged approach in which we: conduct market research, test various marketing ads and channels, construct an effective go-to-market strategy based and implement the strategy based on our findings. For market research, we would speak with customers on the ground level, to uncover reactions, interest and concerns about our service. We would use a combination of our internal resources and funding to support our pilot period. We would provide admin oversight during the pilot period. We would use funding for marketing and recruiting.

Describe how you would measure the success of your pilot (1000 characters)

We would establish benchmarks for the pilot period, including number of drivers, customers and revenue. With a successful pilot, we would: acquire over 200 early adopters of our service within one month, secure county contracts for working with DSS to provide transportation for foster kids, seek out 75 vetted drivers and have a great understanding and working knowledge of how to go-to-market. The goal of the pilot period is determine if Michigan is a good fit for GoKart and how to most effectively target the area so that we can have a greater impact on the community.

Sustainability Plan (500 characters)

We are confident in GoKart’s ability to provide an ongoing and valuable service to the community. Once the pilot period ends and we are able to fully launch/scale, we will be able to generate sufficient revenues to support a local team, marketing, tech and business development. Our company has always remained cash-flow positive and we intend to replicate this model in other markets in order to be sustainable. As demonstrated from success in other regions, we aggressively, yet carefully, grow.

Social Media

@gokart_kids @gokartrides @gokartkids_wilmington @gokartkids_charlotte

1 comment

Join the conversation:

Comment
Photo of Thomas Mitchell
Team

Hello. This really would be even better if your company had a app. Will there be a app for this in the future?