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Street Stream: deliveries on demand

Allows B2B businesses keep & win custom by offering reliable just-in-time delivery and allows B2C businesses offer premium delivery options

Photo of James Middleton
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Street Stream is a platform, launched in London, England, in 2015.  Street Stream sits between businesses wanting to arrange same-day deliveries and a network of vetted independent couriers and small courier companies. We follow the Airbnb business model of a marketplace where the supply is vetted, and is customer-reviewed and rated.  Customers can either use our website or integrate our technology into their e-commerce website to post jobs out to the driver network who with an app can quote on delivery jobs in real time. For businesses this is a very flexible solution and it is an efficient use of courier capacity, which cuts down on the number of journeys.  Couriers with spare capacity can quote on extra work boosting their income.

How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

Business in the Detroit area will be able to use Street Stream to access a pool of local couriers. It allows B2B businesses to keep & win custom by offering reliable just-in-time delivery and allows B2C businesses offer premium delivery options such as same-day delivery and delivery in customer-nominated time slots. This will allow small and medium sized businesses to compete with giants such as Amazon with a simple solution. For local couriers and messengers it offers a flexible way to gain extra income. We have been up and running in London for four years but if we won funding from this competition we would set up a US-subsidiary in Detroit which would become the centre of our US operations, providing jobs.

Describe your solution's stage of development

  • Ready to Scale - you have completed and expanded your pilot and are seeing adoption of your solution by your intended user

Insights from previous testing (500 characters)

Over four years in London we have learned a great deal about how this service can be used to aid businesses and help them grow and flourish. We have experience of working with a wide range of sectors: everything from fashion and PR to building supplies; from retail grocery delivery to wholesale supplies to restaurants and hotels; and from electronics to corporate catering.

Tell us about your team or organization (500 characters)

We are a startup company, based in London, England. We are run on a very lean basis with only two full-time staff including the founder. The outsourced web-development team are based in Newcastle, England and the sales agents are based in Croatia. Our courier based covers the Greater London area but we are looking at other cities.

Size of your team or organization

  • 2-10

Team or Organization URL

Are you submitting as a student team?

  • No

Are you submitting as a team from the Impact Area?

  • No

Funding Request

  • $250,000

Rough Budget (500 characters)

This budget would be used to build a US-version of the website, API and driver app. Currently it is configured for the UK market. At the same time, we have a number of "shovel-ready" technology improvements to our technology which could be implemented at the same-time as we build the US version. Broadly half the funding would be for this. The other half would be spent on setting up a US subsidiary with probably 2 local employees to look after US operations and US sales.

Describe how you would pilot your idea (1000 characters)

The starting point would be to start discussions with local businesses to see to what extent they would use a service like Street Stream. We would demonstrate the UK version to them and allow them input into building a US-version that best suited their needs. Essentially, we can build the product so that it is best suited to the Detroit area, as probably there will be some subtle differences between the Detroit and London customer bases.

Describe how you would measure the success of your pilot (1000 characters)

The key measures of success for us are quite simple: how many customers are using us; how many deliveries are we doing; are local couriers making a living from Street Stream; what is the total revenue; and ultimately what is the profitability.

Sustainability Plan (500 characters)

We would not be applying if we did not plan to leave a self-sustaining Detroit-based business in place. The marketplace business model that we have is inherently scalable and it is hoped that the business would become profitable and then expand into other US cities with Detroit being the US headquarters.

Social Media

Twitter: iStreetStream LinkedIn:

1 comment

Join the conversation:

Photo of Boratha Tan

Hi James Middleton thanks for submitting your Street Stream proposal! I work as a facilitator for City:One here in Detroit. A couple of questions: it seems like Street Stream is currently focused on "business to business". Any plans to expand to local, direct delivery of goods to consumers? Or (and this is my mind going to different places), could there be a plan to bring people back and forth from business-to-business/home-to-business/business-to-home? I'm just thinking about ways to include every day folks into the equation! Would love to hear your thoughts!