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Award Winning Halo City Presents New Proposition for E-Scooters: Seated, Foldable- and Ownable. Connects CorkTown to Detroit neighborhoods

Bring to CorkTown the World's Best Designed Product '17- Halo City foldable seated e-scooter to connect Detroit enhancing talent attraction

Photo of Jayson Pankin
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Only the World's Best Designed Product- Red Dot Luminary- award winning Halo City foldable seated e-scooter solved for many the urban micromobility commute/dwell with a safer, economical, evolved 2-wheeled device that triumphed winning 7 international design awards. Since we premiered Halo City at the NAIAS Detroit Auto Show, I have personally driven it over 1,000 safe miles in Midtown, TownTown, GreekTown, FoxTown, CorkTown, Indian Village, Grosse Pointe etc. Halo City is extraordinarily stable, comfy, gorgeous and always at your side: it is the first and only Iconic 2 Wheeled Micromobility 2.0 Device. 

For the CorkTown Challenge- to attract diverse talent to Detroit's up and coming CorkTown innovation hub we need to enable personalized transit independence with an economically fun/functional high style device-- thus allowing Corktown Millennials and Boomers to work/play/commute/dwell in CorkTown and be connected to Detroit's other dynamic neighborhoods centers.

The proposed Halo City program for Corktown will create a controlled study for 50 selected users with 50 personalized Halo City seated/foldable e-scooters to measure how "owning" your near perfect device enriches their CorkTown live/work experience in both time and money and "doing more" to have a fun/functional lifestyle (on most but the most in-climate days).  Hearing our story, Forbes Magazine "got it" and published the attached article articulating that ownership and ability to elegantly fold like a Swiss Knife easily allows bringing Halo City inside to avoid vandalism and upsetting sidewalk users with blocking scooter litter, a major complaint for rental curb scooters and clunky e-bikes. All told, this luxe ride feels great to men and women and is fun for those aged 16 to 68. Yes 68, or well if in shape, maybe older too.  

No other device does this so well, so green, so personal, so affordably and stylishly safe enabling helmeted use ALWAYS. 24/7/365. Its true transit equity and a real wow for the users. At all socioeconomic levels, its adds lifestyle value, so let's measure it and see if we make CorkTown more vibrant and attractive to new Talent considering moving to Detroit/CorkTown by overcoming its isolation from Detroit's more developed Downtown, Eastern Market, Woodbridge, New Center, and Riverwalk areas with a personalized gorgeous foldable seated Halo City E-scooter.

Posted on our website (www.onemileusa.com) is the independent e-scooter video review from NYC based Escootnews.com: they rode Halo City around Detroit and then anointed it the "Ferrari of E-scooters".  Forbes hails Halo City's ownership model benefits and we show on Instagram (onemileusa) photos from riders attending the NAIAS Detroit Auto Show and around Detroit. Anyone can come try Halo City at our HQ in the Detroit incubator TechTown in New Center now also home to Urban Mobility Solutions. To keep Halo's humming, we are partnered with the Downtown Detroit Bike Shop on Cass/Peterboro as our official repair and maintenance shop. 

Sponsor Advertising Potential: Unique by design, the Halo City front pillar allows for adhering a massive label- 15 inches high and a wrap around on 3 sides with 12 inches at bottom and 9 inches at top, which each side being 4 inches at bottom and 3 at top. Posted below are photos from a  Le Mans race team in France which equipped their pit crew with Halo City e-scooters to increase their time sensitive efficiency, sporting a striking label that matches the colors and design of the race car personalized with the name of each pit crew member. Such labeling allows for local sponsors or employers to underwrite part of the cost of a Halo City scooters once the Pilot program proves this ownership model- effectively allowing other  CorkTown/Detroit residents to "pay less" for the Halo City, generating a faster pay back period over other transportation methods. It also builds a community vibe of inclusion across socioeconomic levels.

Bottom Line: Providing 50 Halo City e-scooters under this Pilot Program can be done very rapidly with easy implementation as our experience at TechTown has demonstrated. The "swarm" user affect will also generate favorable publicity to augment the Forbes article showing that Corktown is cool by freeing Millennials to get quickly on their own terms to DownTown/MidTown/Riverfront. Talent recruitment will be enhanced by this novel mode of personalized transportation originating in CorkTown, a new mobility innovation hub. Scale can be accelerated by advertising on the device boosting an already fast financial user payback that pays dividends to local businesses as users have more ability to go out, enjoy and spend money with friends. When the weather is inhospitable, then users likely will revert to the other established inefficient methods. It is likely a 9 month a year solution. In other cities it could be 12 months. 9 months is better than zero months.

Green Transit Independence is critical for new Talent to want to locate in CorkTown. The Halo City costs less in the USA than Europe at $1500 which our financing partner Klarna offers a legitimate zero interest payment plan of $125 a month for 12 months! Able bodied 18 to 68 year olds,  go up to 20 miles on 3 cents electricity per charge and with a total device weight of only 34 pounds, this luxe scooter carries 240 pounds around town. Talk about green. Just 34 pounds of processed material! That is why it swept the international design awards. BMW was runner up for the Red Dot. As CorkTown harnesses innovation to create the coolest new products, Halo City is a true representation of that goal, but it is here today! Right Now!! Time will be saved from taking buses/walking and money saved from limiting Ubers and owning cars. No new infrastructure is required but the more bike lanes the better for everyone.

Corktown Program Particulars:

1. With community input, 50 individuals living/working in Corktown will receive a free Halo City e-scooters and 50 helmets for personal use ("Pilot Testers").

2. The Downtown Detroit Bike Shop will provide free maintenance and wear/tear service for one year to keep e-scooters running well for the Pilot Testers. OneMile USA will provide training and hands on testing and screening.

3. In exchange, the Pilot Testers will agree to keep a diary and report through email exchange their usage so that data can be collected to gauge impact of personalized Halo City e-scooters. Testimonials will be sought from Users as well as video and other media. Metrics will be established with FSM. Clearly, metrics will endeavor to quantify time and money savings, additional spend in community, quality of life and lessons learned. A case will be sought that this micromobility mode has high value to different demographic groups compared to the alternatives available.

4. An advertiser will be sought as program is underway to fund placement of marquee Front Pillar Labels for a fee and inclusion in any promotional activities. Funds received will be spent to put more Halo City e-scooters on the streets of Detroit.

5. Based on Pilot Tester data, identified Local Businesses will be survey about impact of Halo City in terms of 1) additional spend in community 2)comfort with Halo City being brought inside and off the street 3) community vibe e.g. is CorkTown more of an Innovation Hub having the cool Halo City move its talent around 4) ideas for use/expansion


How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

The varied videos and photos uploaded show Halo City helping the dense urbanite in Beijing and Paris live their daily life of wake up, go to work, play, go home as well as the impact on the surrounding businesses, streets and pedestrians. It is a total solution that comes into your home at night, or on your boat (not applicable to CorkTown but demonstrates versatility due to form-factor of folding). The impact to the Pilot Testers will be a complete model that is economical, safer, always ready, comfortable, highly stylish and easy to maintain micromobility solution. The employers will see on weather permitting days happier workers who have an easier commute that creates time and saves money for errand running that boosts local businesses. Taking Halo City inside means ZERO street scooter litter so pedestrians and the handicapped will LOVE it. High use of bike lanes means it will be safely compatible with bikes and e-bikers building a cool community vibe reducing scooter accidents

Describe your solution's stage of development

  • Fully Scaled - you have already scaled your solution and are exploring new use cases

Insights from previous testing (500 characters)

Young and old, male and female, in Europe and Asia use it everyday, all day to go to work, play, shop and see much more of their cities and small towns. The footprint let's it be used by boat owners as their way to get on shore too! Detroit's seperate neighborhoods can become "connected" with more safely with a cool green hip bibe connecting the new apartment dwellers to everything e.g. Elton Park. Because you own it, its lifestyle not transient with your helmet attached so every ride is safer.

Tell us about your team or organization (500 characters)

www. onemileusa.com The USA team operates out of TechTown in midtown and works with Beijing One Mile to bring Halo City to the USA. We are lean, sharp and folks like Forbes Magazine see that we have uncovered a "new proposition" for Millenials, Boomers, Xers and others. The Team in China has launched Halo City in 22 countries and swept 7 international design awards. Not bad for a startup to beat BMW, Apple, Nike and others.

Size of your team or organization

  • 2-10

Team or Organization URL

www.onemileusa.com

Funding Request

  • $100,000

Rough Budget (500 characters)

$100,000 one year budget (would prefer 150,000) to increase budget by items noted below 50 Halo City Scooters Delivered with Helmets $79,500 ($1500 each plus Michigan tax) Set up, Training, Free Repairs, Maintenance $7500 Contact with Pilot Testers, Analytics, Testimonials, Reporting, Administration $13,000 Added Items not in budget that could be funded from Advertising: video documentary, engagement with Detroit Mobility Office, other city testing.

Describe how you would pilot your idea (1000 characters)

Work through the local community to place the scooters with diverse users who keep a journal of experiences to allow analytics to be calculated to show benefits in quality of time, safety and cash expenditures. We will train Pilot Testers in CorkTown or at TechTown how to safely operate, store, charge and use the Halo City foldable seated e-scooter and integrate the Detroit DownTown Bike Shop to provide routine maintenance e.g. air pressure, inspection, brake tightening or provide minor repairs.

Describe how you would measure the success of your pilot (1000 characters)

Honestly, it's all about testimonials. If folks keep using the scooters, recommend the scooters and other's buy the scooters, then that is the true measure of success, or failure. In CorkTown Program Particulars detailed above, we describe metrics and testimonial data. Each city and perhaps neighborhood is different, making this set of data criteria variable based on community inputs too.

Sustainability Plan (500 characters)

Product sales generate modest profits to grow market development. The 50 users will keep their devices for the record keeping and testimonials provided, so the initial user base is sustainable as the Detroit DownTown Bike Shop will maintain the Halo City initial fleet. Developing sponsors who purchase Front Label panels will lower the cost to community purchasers creating a faster pay back allowing positive cash flow to users which drives sustainability.
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Attachments (2)

Red Dot Luminary Page from Concept Yearbook 2017 2 pages bigger print.pdf

The Red Dot Design award the equivalent of the Olympics for manufactures- over 5,000 products are vetted- in different categories- from mobility to sport to medical- the Luminary is the like a "Platinum Olympic Medal" given to only 1. Halo City won in 2017, 2016 was the Google Car! BMW was runner up. Halo City won because it is the equivalent of the IPOD for exploding a category with design elegance enabling brilliant functionality like a Swiss Knife. It is labeled the Ferrari of Escooters

Forbes Halo City Dale Buss June 30, 2019.pdf

Forbes Magazine Article on Halo City in Detroit

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Photo of Mackenzie Fankell
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Hello Jayson Pankin ! Thank you for posting! I am a Michigan Central Station Challenge facilitator. This is a very impressive idea and it is easy to see how it might improve mobility in Corktown! I'm curious, what mobility needs do you think that this product would best address in our impact area around Corktown? Do you anticipate any unique challenges/hurdles in this area? I look forward to hearing more!