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A three-part transportation solution: kiosks, vehicle hubs, and a mobile application. Used together as complementary services.

Photo of Alina J Johnson
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How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

SCENARIO #1 A family of five (5) with two school-aged children and a toddler have transportation challenges. People/Age Mix: 2 adults, 2 youth, 1 toddler SCENARIO #2 A college student is responsible for getting her siblings to school on time, while also getting to class on time. People/Age Mix: older teen, youth SCENARIO #3 A senior aged resident has custody of his grandchildren and needs to get them to and from school, and to after school activities. People/Age Mix: senior and one teen and a youth SCENARIO #4 A resident would like to travel to downtown Detroit. They encounter dark streets and a particularly busy transit center as a stop....yet no bus currently travels in the community straight to downtown Detroit. People/Age Mix: adult SCENARIO #5 A senior who no longer drives needs to get to doctor appointments. People/Age Mix: senior SCENARIO #6 A single person wants to go downtown for events/lunch from the community/MCS but is unsure of the best route....

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Insights from previous testing (500 characters)

While I have not yet piloted the idea of kiosks, vehicle hubs, and a mobile app (for transportation services), there are plenty of examples in the real world already in use. We use kiosks to get info everyday...ours would be used to locate avail. transportation options based on GPS/location services. Vehicle hubs are used in rideshare (RS) scenarios...our hubs will house RS services and donated cars, trucks, and passenger vans. Destination apps exist for kids...ours will adapt to cmty needs.

Tell us about your team or organization (500 characters)

PARTNERSHIPS I have developed an exhaustive list of possible partnerships that can be further solidified and established at a later date. PEOPLE (3 singly, with a total of 9 identified) COMMUNITY PARTNERS (12 identified) *Please see attachment*

Size of your team or organization

  • I am submitting as an individual

Are you submitting as a student team?

  • No

Are you submitting as a team from the Impact Area?

  • Yes

Funding Request

  • $250,000

Rough Budget (500 characters)

Phase 1 ($6500) will involve the further development of a transportation questionnaire; paper and ink for marketing materials; identifi-cation of all hiring staff (greater majority from the community); discussion of the program with the community through meetings attendance, agendas, marketing materials, and social media; and distribution of the transportation challenge questionnaire to gain a sense of stated needs and hub locations for transportation services.

Describe how you would pilot your idea (1000 characters)

There are 3 phases in total. Ph1 - Finalize target partners; identify qualified community residents for all positions of research, surveying and canvassing; hire qualified residents as drivers, managers, canvassers, community developers, application dev-elopers, business leaders, and other professionals. Identify and solidify partnerships for placement of kiosk and vehicle hubs located in the MCS and common spaces where people meet and gather. Refine, develop, and distribute the survey questionnaire to residents in the impacted community. Ph2 results of the transportation challenge survey will be used to build qualitative and quantitative performance metrics and targets to implement over time, and will be shared with the community and Ford.

Describe how you would measure the success of your pilot (1000 characters)

Once we are truly aware of the impact transportation challenges has on this community from the transportation survey questionnaire, we can build performance metrics and formalize details of the number of kiosks and partner locations we will require. Additionally, results will inform how many donated vehicles and ride share services will be needed in the MCS impact area.

Sustainability Plan (500 characters)

In later phases, with the results of the transportation syrvey questionnaire, we will develop a plan to supplement and subsidize the costs of the vehicle hubs, likely based on household income. We will also seek additional funding sources and utilize AmeriCorps workers, and accept in-kind donations. Please also see attachment.

Social Media

None at this time...but we will allow community hires to develop a full social media framework.

Attachments (1)

City One Challenge.pdf

Proposal for Ford City: One Challenge, by a resident of the impact area with input from the community of Hubbard-Richard and surrounding impact area. This proposal addresses three transportation challenges and is aimed at making transportation for residents, workers, and visitors safe, affordable, and accessible. The combination of all three, as complementary services, will enhance our quality of living and provide residents, workers, and visitors with transportation connecting spaces.


Join the conversation:

Photo of David Palmer

Good concepts. Thanks for putting this out there, Alina.

I have seen a number of plans similar to what you detail coming from urban planning showcases, and pitches from mobility start-ups. It would be interesting to see your concepts joined up with a literature review of recent community studies, pilots and pitches.

It may also be useful to scope out budgets for the sections of your proposal, and grow a detailed list of collaborators.

Thanks for investing your time in building a proposal!

Photo of Alina J Johnson

Thanks David for your support.

I appreciate hearing from my neighbors, and in particular, those who were unable to attend the meetings as I did to gather the thoughts and ideas of THIS COMMUNITY and write them down.

We are in the early stages and are fully prepared to submit a more detailed budget to Ford once we know that we are moving forward.
Unlike others who colloquially put the cow before the horse, we will be using additional data collected from the community to build our budget in phases as the original proposal details. To my knowledge, there is no proposal - at this stage - with a finely tuned detailed budget. Rather than guess at community buy-in, we know that these ideas stemmed from the community and a budget is forthcoming when Ford is ready for us to do so.