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Finding Your Way to Mexicantown

Design and implement welcoming, multilingual wayfinding signage that reflects and celebrates SW Detroit/Mexicantown’s history and heritage.

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By creating welcoming and multilingual wayfinding signage we will help and encourage residents and visitors to better connect with the vibrant and culturally diverse community of Mexicantown/Southwest Detroit, and its businesses. This will create a safer and more inviting environment, which will benefit the local economy. We will do this by producing practices that are equitable and reflective of Southwest Detroit/Mexicantown’s community values.

How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

Our Mexicantown wayfinding project will provide safe passage for pedestrians, bikers and vehicles through our Mexicantown Main Street/Business Corridors and key residential areas. This will be done by using extensive research on vehicular and foot traffic patterns in order to assess the needs of the area and identify crucial locations for signage. By designing a Mexicantown wayfinding system that reflects the history and celebration of its culturally diverse community, we will create a more welcoming, accessible, inclusive and respectful environment for old and new residents, workers and visitors.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Tell us about your team or organization (500 characters)

Established in 1957, the Southwest Detroit Business Association (SDBA) fosters innovation, drive, and commitment in our community. We work with investors, entrepreneurs, customers, and neighbors to capitalize on Southwest Detroit's competitive advantage. We support our community's vision for a healthy, vibrant neighborhood. The Mexicantown Main Street Program is implementing a comprehensive, commercial district economic development plan to revitalize, market and promote its business district.

Size of your team or organization

  • 11-50

Team or Organization URL

Are you submitting as a student team?

  • No

Are you submitting as a team from the Impact Area?

  • Yes

Funding Request

  • $150,000

Rough Budget (500 characters)

MEXICANTOWN WAYFINDING SIGNAGE PLAN  Assess Existing Conditions and Needs  Develop Recommendations on Signage Type  Design Signage Elements  Signage Placement Recommendation’s  Public Input  Develop Costs and Implementation Stages  Present and Implement Recommended Approach

Describe how you would pilot your idea (1000 characters)

As per the Wayfinding Signage Plan above, we will present and implement the recommended solution selected by community members and stakeholders. We will use the support of our Mexicantown-Hubbard Communities (MHC) Main Street Advisory Board and Committees and stakeholders, as well as funding allocated to the MHC Main Street Program.

Describe how you would measure the success of your pilot (1000 characters)

Our wayfinding signage will be designed with the input of our community members, and will welcome everyone. This will create a stronger sense of community where residents, workers and visitors will feel they belong-as they find their way to, and around Mexicantown. The Mexicantown-Hubbard Communities Main Street welcomes everyone to respectfully enjoy its vibrant, colorful and distinctive commercial district, its architecture and aesthetic reflective of its proud Latin American roots, its walkable streets safe with inviting, family-friendly activities and storefronts and an accessible, equitable entrepreneurial ecosystem. The Mexicantown Main Street/Business District boundaries are W. Vernor, from Clark St. to 18th St/Newark, and Bagley Ave. from 24th to 16th Street.

Sustainability Plan (500 characters)

Yes, wayfinding signage is one of the main priorities of our SDBA/Mexicantown Main Street Transformation Strategy/2020-2023 workplan.

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