Join us to participate in the upcoming 2019 City:One Challenge. 

Affordable Bike Share for the community

Go Bike provides an affordable bike sharing system to the community which is subsidized by advertisements and environmentally friendly

Photo of Yinka Ojutalayo
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Our solution would offer a cost-effective mobility option that would act as an alternative and complement to the existing bus transportation system. Our mobility option is focused facilitating the movements of people while resolving the first and last mile problems within the city and being cost effective and environment friendly.

People wants to move freely in the city without burning holes in their pockets, but the existing transit options present the first and last mile problems, high on-demand ride share fees or parking cost. Go Bike Inc. intends to provide smart dock-less bikes designed for shared use within Michigan Central Station area. The mobility option would include pool of bikes, mobile app and database built on Global Positioning System (GPS). The benefits to commuters would be enormous as the cost of a 30 minutes ride would be free, they can now move around the city without experiencing the hassle that comes with riding on a bus or driving a car. Asides from improving mobility, our bike share program would promote healthy lifestyle and reduce carbon emission rate in the city.

How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

The present cost of moving around the Michigan Central Station area is relatively high compared to other cities that have incorporated mobility alternatives that address the first and last mile problems faced by commuters. We are focusing our solution to help improve the productivity of “that lady” or “man” whose daily routine requires moving around the city to go to work, clinic, grocery stores etc. and back home all in one day with a cost-effective mobility option. Our efficient and reliable Bike share program would drastically reduce travel time, there by freeing more time for work or family. Our smart bikes would be strategically placed at different bus stops along the bus routes, commuters whose destinations are far from these stops can easily locate, reserve and unlock bikes using our mobile app, then ride bikes to complete their journey for free.

Describe your solution's stage of development

  • Prototype - you have built a prototype and tested it with potential users

Insights from previous testing (500 characters)

We made some changes to our to make payment more seamless and added calorie tracker with each mile. We also gave users an opportunity to share their journey with users

Tell us about your team or organization (500 characters)

Olu leads operations at Go Bike Africa, he is charged with planning and executing our growth strategy, and ensuring great customer experience. He holds an MAM from Yale School of Management Alex leads brand and marketing at Go Bike and has experience working with major brands in the U.K and US Chimezie is a developer with over 13 years of software development experience. Yinka is a member of the board of directors and has working experience with bike share management

Size of your team or organization

  • 2-10

Team or Organization URL

Are you submitting as a student team?

  • No

Are you submitting as a team from the Impact Area?

  • No

Funding Request

  • $100,000

Rough Budget (500 characters)

$20,000 will be utilized to purchase bikes that will be uploaded into our system and the server space required to keep the system running 24/7. $10,000 Upgrade to our current software to accommodate a deployment in Michigan $50,000 for staffing and repairs $20,000 3-6 months runway until we generate revenue

Describe how you would pilot your idea (1000 characters)

The pilot phase will consist of limited operations to determine the viability and potentials for Bike share program in the Michigan Central Station area. The first three months would be characterized by the following activities: Engagement with the Michigan Central Station area communities, installation of Bike Parking Racks and discussions with commuters on how to download and use the mobile app, unlock the bikes and involve them in building a sense of ownership as it concerns the bike share program. The Challenge funding would be used to drive activities listed above, procurement of bikes and salary payment of staff. Personal funds have already been used to develop a mobile app and prototype bikes. We have a great management team with a combined work experience of over 30 years in various fields, I have a working experience with bike share management, and I have learnt from the early mistakes of UBike. We also have a great understanding of the revenue model in bike-share.

Describe how you would measure the success of your pilot (1000 characters)

Customer satisfaction would be closely monitored to ensure that our aim to solve the first and last mile problems is achieved within the Michigan Central Station area. Survey research would be carried to gain insight on how to improve service delivery. We would track the number and rate of mobile app downloads, monitor the average number of rides per bike in a day and ensure the numbers are at par or above industry standards.

Sustainability Plan (500 characters)

We plan to engage with brands to sponsor bike rides in exchange for ads display on bikes as they are being ridden cross the city. The first 30 minutes ride would be paid by the sponsors thus free for the rider, but overage charges are incurred when a ride is beyond 30 minutes. We believe that this model exemplifies a win-win situation as riders can enjoy solution to there first and last mile problem with no cost, and in the other hand businesses get their brand messages across to people.

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Join the conversation:

Photo of Boratha Tan

Hi Yinka Ojutalayo thanks for submitting your proposal. I am part of the facilitation team at City:One. I was wondering what your plans are on if these bikes are stolen, and their locks broken. How would you know that someone parked these bikes precariously and in "illegal" manners?

Photo of Yinka Ojutalayo

Hi Boratha Tan each bike has GPS tracking so we can locate each bike in real time. Furthermore, the locks cannot be broken without damaging the bikes. We will also have bike keepers assigned to specific zones who will utilize our GPS tracking to move bikes to the appropriate parking locations. Users will also be able to locate preferred parking zones on their apps and charged a fee for illegal parking.