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A personalized location-based commerce platform allowing passengers to ride fro FREE as they shop and collet items next to their destination

Photo of Aviv Frenkel
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Our commerce layer is installed into mobility apps like DART or Uber, allowing for passengers to collect credits towards their next ride with every purchase they make thanks to hundreds of retail partners already part of our network. Our click & collect capability allow the passengers to browse through items available in stores next to their destination and collect the items upon arrival, thus strengthening local businesses in Michigan

How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

Our solution is all about passengers in Michigan. We understand that transportation is a heavy load on residents, so, with every purchase, they make through our commerce layer they collect credits towards their next ride. We have a vast retail and eCommerce network but we also want to strengthen local businesses in Michigan. Our click&collect capability allow for passengers to use their free time in mobility, shop, collect credits and collect the items bought from shops next to their destination. A huge side effect is that once you click & collect you don't ask for a delivery and also when consumers collet their purchases the number of return drops significantly which means fewer expenses on the side of the retailers and fewer emissions thanks to the lack of deliveries and returns.

Describe your solution's stage of development

  • Pilot - you have implemented your solution in a real-world scenario

Insights from previous testing (500 characters)

As seen in this video: we have partnered with DB, Germany's national rail company. The KPIs were all about increasing the usage of their service more loyalty and retention. The average purchase through our platform is 119 EUR.

Tell us about your team or organization (500 characters)

Enroute is an Israeli tech startup Raised our first investment round from Next Gear Ventures and prominent angel investors. Won the Horizon 2020 grant from the European Union. Participated in the Plug and Play mobility program in Silicon Vally, Startup Autobahn in Stuttgart and fastLane program in Tel Aviv. The founding team has extensive experience in tech, marketing, and business development,

Size of your team or organization

  • 2-10

Team or Organization URL

Are you submitting as a student team?

  • No

Are you submitting as a team from the Impact Area?

  • No

Funding Request

  • $100,000

Rough Budget (500 characters)

Customization and localization of our platform Setting operations in Michigan Hiring personnel in Michigan Increasing our retail partner network with local Michigan retailers. Flights and accommodation

Describe how you would pilot your idea (1000 characters)

We will install our commerce SDK to a selected local mobility app. We will build a network of Michigan retailers to be added to our vast online retail network. Whenever a ride starts passengers will get a notification on our service from the app. With every purchase they make they will get credits towards their next ride.

Describe how you would measure the success of your pilot (1000 characters)

KPIs are conversion rate, the redemption rate of credits, basket size and time on the platform.

Sustainability Plan (500 characters)

Absolutely. Our business model is based on deals we have with retailers that pay us a percentage of each purchase, additional revenues come from data monetization and product placement.

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1 comment

Join the conversation:

Photo of Boratha Tan

Thanks for submitting this proposal Aviv Frenkel . I work with the Facilitation team for City:One. I do have a question for Enroute. What are your plans for public transit funding? Public transit in Detroit is relatively inexpensive, and I am wondering what you would propose to the public transit authorities for them to agree to partnering with Enroute.