Our solution is to offer carshare in the Michigan Central Station Impact Area as part of an e-mobility hub that would also include bike and scooter share, ridehailing, and close proximity to public transit. Sway Mobility would provide the carshare component through our turnkey carshare-as-a-service platform. This includes the vehicle, insurance, operations, and hardware/software.
For the pilot, we propose two vehicles for one year at a location chosen in collaboration with the impact area’s residents and stakeholders. These vehicles would seed a public carshare network that could be expanded over time. Institutions or large employers, like Ford, could also subscribe to additional dedicated vehicles that would encourage employees to get to work on public or microtransit services knowing they have access to a vehicle once there.
This solution can be implemented today, with Ford vehicles, and can leverage the FordPass network of EV chargers (or other new or existing chargers). No expansion of city services is required, everything can be done within the current infrastructure of the neighborhood and within existing regulations and ordinances, and our solution can scale both up to an unlimited number of vehicles and down to as few as one vehicle.
We believe this solution is desirable to neighborhood residents, workers, and visitors and complements existing transit modes including public transit. A pilot can be delivered quickly and cost-effectively and there is a clear pathway to economic sustainability.
The carshare program was originally developed in Cleveland with the input of community development corporations, non-profits, city governments, and real estate developers.